Page 16 - EXPORT MAGAZINE MULTISECTOR

INTER VIEW
A REVoLUTIoNARY MILESToNE
IN ITELY HAIRfASHIoN’S
37-YEAR LEgACY
EXCLUSIVE
INTERVIEW WITH
CHIARA FUSARO
ExPORT MAGAZINE: We find
ourselves already taken by the
vibrant energy of the upcoming
Cosmoprof Bologna, celebrating
not only ITELY HAIRfASHIoN’s
37 year in the industry but also
th
unveiling an exciting chapter with
DELYgLow. Can you share with us
the significance of this moment?
CHIARA fUSARo: yes! It’s indeed
a momentous occasion for ITELy
HAIRFASHION. As we mark 37 years
of passion and innovation, Cosmoprof
Bologna becomes the stage for the
grand reveal of DELyGLOW, our latest
breakthrough in the world of hair color. secret for hair radiance.
DELYgLow
EM: A celebration of both legacy and Sourced from certified organic
innovation! what sets DELYgLow farming in Piedmont, Italy,
apart in the ever-evolving this liquid gold employs
landscape of hair coloring? Hyperfermentation technology
Cf: DELyGLOW is not just a hair color; for enhanced efficacy.
it’s a masterpiece of innovation. Not to forget &-PLEx Bond Repair ,
™
Picture this: a permanent a fusion of precious oils
ammonia-free color, ensuring and vegetable butters,
a flawless 100% coverage of white working harmoniously
hair, accompanied by the magic to enhance hair brightness
of up to 4 levels of lightening. and resilience, ensuring
But that’s not all—DELGyLOW is maximum color performance
a tone-on-tone wizard, delicately and superior fiber protection.
infusing hair with a mesmerizing array And the pièce de résistance?
of vibrant and luminous reflections. Hyaluronic Acid, with its high
As if that wasn’t enough, it’s also molecular weight, delivering
your go-to toner, equipped with ideal exceptional hydration, making
shades to neutralize unwanted tones your hair not just colored but
or create dreamy pastel effects. luxuriously nourished, soft,
The beauty of DELyGLOW lies elastic, and brilliantly shiny.
in its ability to be a customized,
perfect match for our diverse clientele. EM: Truly a symphony of scientific
wonders! Now, I hear DELYgLow
EM: A triple-action marvel! is not just a breakthrough in color
Now, let’s delve into the but also in sustainability and ethics.
science behind DELYGLOW. Tell us more about this
what cutting-edge technologies conscious evolution.
have been integrated into Cf: Absolutely. DELyGLOW
this revolutionary formula? is not just a testament to
Cf: DELyGLOW houses an orchestra our commitment to beauty
of innovations. The BoostColor but also to the planet.
technology, with its liposoluble The packaging itself is a work
complexity of natural bioesters of eco-conscious art-crafted
(BECA - Bioesteril Carrier System), from recycled aluminum
takes color penetration to new heights. for the tube, FSC-certified
Imagine a 38% surge in color dispersion paper for the box, and a bold
within the fibers, ensuring better move of eliminating plastic film.
retention, uniformity post-wash, It’s our way of ensuring that the
and even a 22% improvement entire packaging is not just recyclable
in wet hair combability. but proudly 100% recycled.
Then comes ANTAQUA, the But that’s not where the conscious
fermented rice water—an ancient journey ends. DELyGLOW proudly
bears the VEGAN OK certification,
14 www.exportmagazine.net