Page 64 - EXPORT MAGAZINE MULTISECTOR

EVENTS

bIofACH/VIVANESS 2024

LooKINg AT THE fUTURE

of THE oRgANIC woRLD

TRENDS IN NATURAL
AND oRgANIC CoSMETICS
Vivaness also puts the spotlight
on trends in the natural and
organic cosmetics sector.
In its trend forecast for 2024, market
research company Mintel identified
three global beauty and personal
care trends, which it calls NeuroGlow,
Beaut-AI and Sophisticated Simplicity.
The NeutroGlow trend promotes
a holistic approach to beauty
that links emotional well-being
and physical appearance.
The use of transparent and
verifiable ingredients helps
meet the requirements of
health-conscious consumers.
Beaut-AI explores the transformative
The international food and natural and Apu Kuntur, based in Cusco, Peru, role of Artificial Intelligence (AI) in the
organic cosmetics community met in and a supplier of products including cosmetics sector. It supports product
Nuremberg from 13 to 16 February. organic-based aromatherapy balms, development and inclusivity, and
A total of 35,000 trade visitors from 128 creams and salves, organic deodorants when combined with biotechnology
countries visited Biofach/Vivaness in and lip balms, pure and wild harvested offers opportunities for natural
the Bavarian city this year. A diversified essential oils, pure jojoba and sesame and organic cosmetic brands.
range of products and services were seed oils, blends of aromatherapy oils Detailed skin type analyses
offered by a total of 2,550 exhibitors and herbal baths. Vivaness is also an can address specific needs
from 94 countries. Held in Hall 3C of opportunity for innovative products to and facilitate the manufacture
the Nürnberg Messe, Vivaness, the be rewarded by the Best New Product of personalized cosmetics.
international trade fair for natural and Awards and this year the winners were: Sophisticated Simplicity expresses
organic personal care, comprised 154 in Face Care, 4peoplewhocare GmbH the increasing importance attached
exhibitors from all over the world, from with their solid sunscreen; Body Care: by consumers to the quality
Finland to Peru, from Mozambique to N&B srl, Body Butter – skin super food; of ingredients and the proven
Bulgaria. Visitors were able to exchange Hair care; Greendoor Naturkosmetik effectiveness of products.
with the exhibitors on their products, GmbH with a Moisturising spray These and other trends in natural
developments and strategies, with for the hair; Decorative Cosmetics; and organic cosmetics were explored
several suppliers of raw ingredients Lip Flower Lipstick by Bio Make-Up; at Vivaness at a number of sessions
present, such as Afrikan Ornamentals, Special Cosmetics/Care: Purpose on the first two days of the show,
a company based in Zimbabwe and Products GmbH with their organic with topics such as mood-boosting
a producer of indigenous natural oils tooth powder in compostable natural fragrances, creator economy
from Southern Africa with a particular refill bags; Drugstore Articles, turn and branding, consumer behaviour
focus on Baobab Oil, Marula Oil and of beauty GmbH with turn Starter set on the global cosmetics market
Mafura Butter, all 100% natural, cold- and Wellness Products, “Frozen” and generations on the Internet:
pressed, sustainable and satisfying the and “Jungle Book” Bath bombs and how baby boomers, x, y , Z
highest standards of quality, or Tawa bath tabs by Outdoor Freakz GmbH. and Alpha search for products.

58 www.exportmagazine.net