Page 18 - EXPORT MAGAZINE

C OMP ANY

GAMA PROFESSIONAL

A true game changer in

the hair and beard industry

This initiative aims to provide
its target audiences with increasingly
innovative and high-performance
tools, designed to enhance the
work of professionals worldwide.
This strategic step translates into a new
product line organization: the iQ Line,
Lumine Line, and Bravo Line represent
the brand’s flagship professional ranges.
Each line encompasses a complete
portfolio of products, from hair
styling to grooming, ensuring • Bravo Line: The perfect combination
a comprehensive vision of of power, reliability, and durability,
GAMA Professional’s philosophy. with high-performance motors and
At the core of this evolution is the Smart robust materials to ensure maximum
Performance philosophy, the guiding longevity in salons. Designed
principle behind GAMA’s Research & for demanding professionals, Bravo
Development division. Every technology tools integrate Oxy-Active Technology,
is designed to optimize performance, which enhances color longevity
delivering outstanding results while and hair structure, providing
ensuring maximum hair health. unparalleled styling results.
This approach combines innovation “The rationalization of our brand and
and reliability, equipping hairstylists professional lines is a crucial step in
with tools that enhance their artistry addressing the new challenges of the
with efficiency and precision. global market,” says Leonardo Facchini,
GAMA Professional presents itself • iQ Line: A revolution in professional Commercial and Marketing Director of
at Cosmoprof 2025 with a clear hair dryers, featuring cutting-edge GAMA. “With our iQ, Lumine, and Bravo
and ambitious vision: to rationalize technologies, extreme lightness, professional lines, we provide hairstylists
and strengthen its brand identity, and ergonomic design for superior with the best of GAMA technology:
consolidating its leadership in the comfort and performance. a top-tier, well-structured product
electric tools sector for hair and beard The iQ dryer, with its ultra-lightweight range that embodies our DNA
beauty. A true game changer in the structure and advanced digital of innovation and quality.”
industry, GAMA has been pioneering brushless motor, sets a new industry
innovation since 1969, when it launched benchmark, allowing hairstylists to
the world’s first mass-produced work faster and with greater precision.
professional hair straightener. This • Lumine Line: A refined design range
revolutionary spirit continued with the dedicated to enhancing hair shine and
introduction of the iconic iQ, a T-shaped health, offering advanced styling tools
professional hairdryer as light as a with technologies that protect the hair
smartphone, redefining the standards of shaft. Featuring Plasma Technology,
the industry. The company has embarked Lumine products release millions of
on a significant reorganization process positive and negative ions combined
that integrates the GAMA Italy and with ozone to deeply regenerate
GAMA Professional brands under a the hair, ensuring long-lasting
clearer and more structured identity. styling and superior luminosity.

16 www.exportmagazine.net