Page 21 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The invitation to explore the latest new products at
their stand, in HALL 14 - BOOTH D26 - E25, underlines
Astra’s continuous commitment to presenting high
quality products in step with the trends.
Among the previews of Cosmoprof Worldwide
Bologna 2024, the presentation of two new lines
that will enrich the already extensive Astra Make-
Up product range. The first, Lip Creamynal, is an
ode to the timeless glamour of Old Hollywood, a
lipstick available in ten contemporary and classic
shades. This line promises to become an indelible
icon, thanks to creamy formulas enriched with a
blend of oils and esters that ensure smoothness and
moisturization. A mixture of waxes gives adherence
and creaminess, while the pure pigments in the
texture offer full and intense colour from the first
coat. The luminous and vibrant finish completes the
experience, leaving lips immediately defined and
with a volumized appearance.

Equally important is the expansion of the Zen
Routine line to which three new face primers are
added. Zen Routine Face Primer Glowing Effect,
with cream infused with pearls, offers a radiant
complexion. Zen Routine Multifunctional Gel,
enriched with gold and bronze microspheres,
uniforms the colour of the skin, giving it delicate
touch of highlighting. Zen Routine Multifunctional
Oil, a subliming base studded with 22 carat gold
leaf, completes the range with a hint of luxury.

Looking beyond, Astra Make-Up promises a vibrant
summer, with products that combine colour and
performance, guaranteeing resistance even at high
temperatures. Lips and eyes will be the undisputed
stars, with high impact but reliable textures. The
summer collection by Astra Make-Up will focus on
lips and eyes, offering a product range designed to
express style and personality even on the hottest
days. A total commitment to give every beauty
lover an unforgettable summer, through a selection
of products which stand out for freshness and
vitality, transforming every summer moment into
an opportunity to express beauty in a unique and
unforgettable way.

19