Page 12 - EM - EXPORT MAGAZINE PERFUMERY EDITION
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INTERVIEW
GOURMET
AN OUT OF THE ORDINARY OLFACTORY EXPERIENCE
EXPORT MAGAZINE: How did the Gourmet project
Launched in October 2024 during come into being?
DARIO BELLETTI: You just have to start from the slogan
the Milano Beauty Week, the Gourmet that goes with it: “It’s not the usual perfume.”
brand is being very successful We wanted to create a brand that embodies a very
both in Italy and internationally. topical theme, the Gourmet family, interpreting it in all
its meanings. Unlike many other brands which insert
a gourmand fragrance into a line, we have created a
portfolio made up of 12 perfumes, all very original,
WE ASKED DARIO BELLETTI, CEO where each one has a dominant gourmand raw material.
OF S.I.R.P.E.A. MILAN, TO ILLUSTRATE
THE REASONS FOR THIS RESULT EM: When did you present Gourmet and how?
DB: We presented it at the Milan Beauty Week in October
2024, in the form of an olfactory path. The consumer
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