Page 26 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R E P O R T

THE GLOBAL SURGE OF

DUBAI-MADE PERFUMES:

A TREND ON THE RISE

Over the past few years, Dubai has firmly established
itself as a global leader in the perfume industry. While the
Middle East has long been known for its rich, luxurious
fragrance traditions, it’s the city of Dubai that has emerged
as a key hub for high-quality perfume production. From
the intricate art of blending oud and exotic spices to the
use of fine ingredients, Dubai-made perfumes are rapidly
gaining popularity worldwide. In particular, there has been
a significant surge in demand in Western markets, with
America leading the charge.
A major driving force behind this trend has been Kalim
Shaikh, the Global Sales and Business Development Manager
at Al Haramain Perfumes, one of the leading fragrance
companies in Dubai. Shaikh’s visionary leadership and
efforts in promoting Middle Eastern perfumes in the West
have proven instrumental in increasing awareness about
the rich heritage of Dubai’s perfume industry. His strategic
initiatives, including high-profile collaborations, influencer
partnerships, and targeted marketing, have successfully
introduced the allure of Dubai perfumes to new audiences
in the United States and beyond.

The Rise of Dubai Perfumes
in the Western Market

In the past 2.5 years, Dubai-made perfumes have gained
momentum in the West like never before. Historically, Western
markets have been dominated by traditional European
fragrance houses, but the tides are turning. The distinctive,
luxurious aromas of Middle Eastern perfumes—known for
their deep, complex blends, often featuring oud, amber, and
exotic florals—are now captivating consumers in countries Middle Eastern perfumes offers a refreshing change for
such as the United States, the United Kingdom, and even fragrance lovers looking for something unique.
across parts of Europe. • Luxury Appeal: Dubai is synonymous with opulence,
and the city’s perfume brands have seamlessly tied their
The growing popularity of Dubai perfumes can be attributed creations to the luxury lifestyle. The packaging, presentation,
to several factors: and branding of these perfumes evoke a sense of elegance
• Unique Fragrance Profiles: Western consumers are and sophistication, making them attractive to the Western
seeking bold and exotic scents that differ from the typical consumer’s taste for exclusivity.
floral or citrus-based fragrances they are accustomed to. • Cultural Curiosity and Awareness: As global travel
The intense, smoky, and woodsy notes characteristic of becomes more accessible, Western consumers are

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