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EVENTS

CoSMopRof woRLDwIDe

BoLoGNA 2023

A ReTuRN To pRe-pANDeMIC LeVeLS

With more than 250,000 attendees, the B2B event

confirmed its role as a leading showcase for the industry

NeTwoRKING, BuSINeSS
AND TRAINING
The presence of buyers from more
than fifty countries was helped by
the match-making programme of
Cosmoprof Worldwide Bologna.
The attendance of stakeholders
from North America, Europe,
the Middle East and Oceania
recorded growing percentages.
With the re-opening of travel from
China and Taiwan, companies and
manufacturers were able to recover
projects and collaborations for
opportunities on markets which
continue to be a fundamental asset.
Cosmoprof is also an occasion to
reward the best beauty products with
the Cosmoprof & Cosmopack Awards.
On Friday 17th March, over 1,000 top
The figures speak for themselves: a total excellence. Cosmoprof is a starting players of the industry at worldwide
of over 250,000 stakeholders attended point for this activity as throughout 2023 level attended the awards evening
the 54th Cosmoprof from 153 countries ITA will be continuing its initiatives to for the “Oscars of beauty” at the
with almost three thousand (2,984 to facilitate further commercial hubs for exclusive location of Palazzo Re
be exact, +11% compared to 2022) Italian exports to various countries. Enzo in the centre of Bologna.
exhibitors from 64 different countries
and 29 country pavilions presenting
their latest products and services.
The high international profile and
prestige of the event is the result of the
collaboration between Cosmetica Italia
– personal Care Association and the
support of the Italian Ministry of Foreign
Affairs and International Cooperation
and ITA, the Italian Trade Agency.
The ITA’s particular contribution to the
success of the event was bringing 152
buyers from fifty countries to Bologna,
aimed at asserting the image of Italy,
home to the culture of beauty and also
to an industrial system of absolute

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