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EVENTS

CoSMoPRof woRLDwIDE

BoLogNA 2024

An updated format to foster business relationships

want to meet the new market needs, meet the demands of operators.
following the business modes and The decision to open all salons as early
activity flows of stakeholders,” said as Thursday will facilitate beauty centres’
Gianpiero Calzolari, President of and hair salons’ owners interested in
BolognaFiere. “Cosmoprof Worldwide new products from retail and private
Bologna is the global reference event labels. Our goal is to optimize the
for the entire cosmetics industry, and presence of professionals on all
it is therefore in our interest to monitor days of the event, with more
the transformations taking place both representative flows of all types of
The 55th edition of Cosmoprof in Italy and internationally, to continue users.” “The world of beauty is constantly
Worldwide Bologna, the B2B leading to support companies and operators evolving, as much in its increasingly
event for companies and operators from all over the world who have been innovative and high- performance
in the cosmetics industry worldwide, following Cosmoprof for 55 years as a offerings to meet consumer needs
will take place from Thursday, 21 to strategic appointment for their business”. as in the distribution methods that
Sunday, 24 March 2024. All salons will “The revision of the dates of the next exceed and revise the usual formulas,”
open simultaneously from Thursday, 21 edition is the natural consequence of the comments Benedetto Lavino, President
March: Cosmopack, dedicated to the constant dialogue with our exhibitors of Cosmetica Italia. “Cosmoprof once
supply chain, and Cosmo Perfumery & and operators, and is a choice aimed again proves to be an outstanding
Cosmetics, which hosts companies and at further favouring B2B meetings at exhibition format that can interpret
retail operators for the Perfumery and the exhibition,” explains Enrico Zannini, the industry’s developments and look
Cosmetics sector, will run for three days General Manager of BolognaFiere to its future. As a historical partner of
until Saturday, 23 March, while Cosmo Cosmoprof. “The market shows that it the event and the voice of the Italian
Hair, Nail & Beauty Salon, dedicated is not only international stakeholders cosmetics industry, we endorse the
to the professional channel, will run who have changed their approach new scheduling that will accompany
for four days and close on Sunday, to visiting trade shows by optimizing us from next year for the Bologna
24 March. The special initiatives and attendance on weekdays, but also Italian event; a choice in line with the
projects of Cosmoprof Worldwide operators and professionals are asking needs of many entrepreneurs,
Bologna 2024 will be adapted to the to anticipate business meetings with as we were able to detect by
new opening dates, with a rich calendar suppliers and partners on Thursday interviewing several companies
of events dedicated to exhibitors and and Friday. Furthermore, the concurrent in the professional channels that
visitors until Sunday evening. opening of all salons responds to the consider this a strategic novelty with
“Updating the format of the show, we need to adapt to new market logic and positive spin-offs for their business.”

THE NEw CoSMoPRof ADVERTISINg CAMPAIgN 2024 – 2025
With the communication of the new dates, Cosmoprof Worldwide Bologna is also launching the UNFILTERED BEAUTY / NATURAL BEAUTY
advertising campaign for the 2024 and 2025 editions of the events of the international network. The new image, created by Heads
Collective, refers to the common use of increasingly advanced filters available on smartphones and social media. Cosmoprof brings
attention back to natural beauty opening a gash in the diaphragm that separates us from reality, ideally and metaphorically represented
by a coloured plexiglass plate. The light and photography of Giulio Rustichelli pass through the coloured filter to investigate expressions
with simplicity, without hiding anything: freckles, small spots, moles and skin texture emerge with extremely scrupulous precision. Beauty
is either natural or it does not exist, this is the message that seems to emerge from the image. The truth can only be discovered if we free
ourselves from filters and prejudices to get to the essence of the reality surrounding us and ourselves.

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