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C OMP AN y

DIScoVerING LAb37

Since 1999, ‘made in Italy’ excellence in hair care

Lab37 was founded in 1999 in Cherasco (between the Langhe Hills and Monviso) by
Raffaele Bertola, an intuitive, young and dynamic spirit, and is a constantly expanding
reality in the history of Italian Hair Care. Being Made in Italy is the
distinctive feature expressed through the ideas and choices that
lead it to create and refine the company’s innovative products,
giving them a style that is recognized and appreciated worldwide.
The focus is on listening to the customer, which is essential to offer the best
solutions, followed by the analysis, development and creation of exclusive professional
hair care products, with an approach increasingly directed towards sustainability.

These efforts all converge in a valuable The company also features
brand with a total focus on customer a research and development
care and respect for the environment. department that is constantly
For bbcos, the technical and listening and ready to develop
stylistic support given by its new formulations with the aim of
technicians who are always up meeting the latest market demands.
bbcoS - pro.co to date, is the key to ensuring Here are some of bbcos staples

Lab37 presents two brands the fulfilment of customers’ needs. and its latest innovations:
of professional products.
bbcos and pro.co offer high-end
hair care products with innovative,
trend-inspired solutions that eArtHIA coLor
put the hair first, all made Nathue complex
with an exclusive mix of An ammonia-free, vegan
top-notch active ingredients. permanent hair coloring formula.
Earthia perfectly combines
bbcoS technology and nature,
bbcos brand was born from the revolutionizing the colouring
expertise of the founder of Lab37, service in every hair salon:
whose thirty years of experience in the it is not just colouring,
professional hairdressing products but a true treatment that
field lead to mastering the perfect strengthens the hair
eye for the newest and best trends. fibres, transforming the client’s
bbcos provides a wide range of look. Earthia Color contains four
products, exported today to more active ingredients of natural
than 60 countries around the world. origin: hemp, rice, microalgae
Thanks to bbcos’ careful and Chlorella Vulgaris and white
continuous research to select lupine. The high Naturalness
the best ingredients and the most Index allows anyone to express
effective materials, all its products their identity, with a selection
ensure high performance, of 81 shades ranging from
a high percentage of naturalness, vwarm to cool tones.
and a strong commitment to
vegan and sustainable formulas.

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