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EVENTS

coSmoproF cbe ASeAN bANGKoK

the beauty industry in Southeast Asia just keeps on growing

Held from 13 to 15 June 2024 at the Queen Sirikit National Convention Centre
in the Thai capital, Cosmoprof CBE ASEAN showed extremely positive results.
The exhibition saw 16,636 stakeholders from 59 countries and regions, a
growth rate of +26% compared to 2023. International visitor numbers also
increased by 28%, with significant increases from key Asian markets such as
China, the Philippines, South Korea, India and Japan, confirming the growing
prestige and recognition of Cosmoprof CBE ASEAN as the leading event for
discovering new trends and product launches in ASEAN countries and beyond.
During the event, over 1,500 companies and brands from 18 countries and
regions, including 4 country pavilions from China, Italy, South Korea and
Thailand, presented their latest products at the Queen Sirikit National Convention Centre in Bangkok, providing importers,
retailers, distributors, brand companies and professionals an overview of all the beauty sectors, from ingredients to branded
finished products. Educational sessions and insights on the main trends were highly appreciated, together with the World Spa &
Well-Being Congress 2024. CosmoTalks and Cosmo Onstage demos were held on the show floor. International experts outlined
the main challenges and opportunities in the ever-evolving beauty market, sharing their thoughts with over 500 stakeholders.

A NetWorKING HUb For top bUYerS traditions are also playing a key role in Zealand and Hong Kong. Thailand
The Cosmoprof exclusive Buyer the perception and approach of both hosts the highest number of local
Programme hosted 337 buyers from domestic and international consumers. manufacturers in the region, mostly
Thailand, ASEAN countries, Asia The great variety of products and OEM/ODM and serves as a primary
Pacific, Europe and the Middle East in services on the show floor and supplier of beauty products to
Bangkok, providing a crucial initiative the presence of key players in the China, South Korea and Japan. Many
that promoted meaningful connections industry played an important role international brands have chosen the
between exhibitors and esteemed in offering rich and performing country as their production centre,
buyers. As many as 45% came from experience to 2024 exhibitors. thanks to investments offered by the
outside Thailand. Operators and brands Thai government, with easy access
scheduled tailor-made B2B meetings to high quality ingredients and raw
thanks to the Match & Meet platform, materials and lower costs compared
thus maximizing their presence on the to neighbouring countries. The ASEAN
show floor and sharing comments and region is expected to remain among the
know-how on the local industry. world’s fastest-growing regions in the
next decade. Cosmoprof CBE ASEAN
treNDS oN tHe SHoW FLoor looks forward to welcoming visitors and
Cosmoprof CBE ASEAN 2024 recorded exhibitors back to Bangkok in 2025 for
an impressive growth across the the fourth edition of the show, again at
exhibition offering, providing an overview the Queen Sirikit Convention Centre,
of the main trends and categories, tHe ASeAN reGIoN from 25 to 27 June 2025.
guiding the development of beauty AS A GroWING mArKet
in the ASEAN region. Spotlights on ASEAN is a political and economic
medical beauty and beauty supplements union of ten states in Southeast Asia,
pointed towards the main trends of the including Thailand. It represents a
ASEAN region, while special initiatives population of over 600 million over a
showcased the finest offerings among land area of 4.5 million sq.k. ASEAN
exhibitors along with Made in Thailand countries can take advantage of free
cosmetics and Thai Premium brands. The trade agreements with China, India,
holistic approach to beauty and local Japan, South Korea, Australia, New

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