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LAUNCH

ICEBERG

HOMME

THE NEW MASCULINE EAU DE TOILETTE

ICEbERG HOMME Eau de Toilette is the new male fragrance that Pierre Guéros said that he “reinterpreted Iceberg Original
encapsulates the singularity of the Iceberg man; dynamism, Classic Homme signature by creating a fragrance with a
creativity, eclecticism and a self-confident sense of style. multi-faceted freshness that is green, crisp and natural.
Like an everyday outfit, Iceberg Homme is the new timeless The unexpected twist lies in the crunchy green orris note that
fragrance that all men must have and carry everywhere. recalls the iconic Italian raw material, worked in a new way.”
Thanks to the Actimood Technology certification of some
®
of the raw materials in the fragrance, Iceberg Homme can
naturally stimulate a feeling of freshness (Sage oil, lemon oil),
and an energizing boost (Lemon oil, Rosemary oil, Cypress oil
and Ginger Madagascar oil).

the bottle

The minimalist rectangular design of the bottle, entirely
lacquered in deep blue, is engraved with the Iceberg Homme
logo in a stylish and masculine silver: a colour echoed by the cap
personalized with the brand’s logo. This iconic and contemporary
bottle encapsulates the essence of the Iceberg man.
The dark blue secondary packaging recalls the bottle: the brand’s
institutional band stands out and is decorated with a fabric effect
pattern that references the fashion house’s collections.

A tribute to the brand’s DNA

the fragrance
In a tribute to the brand’s DNA of cool fashion and In the communication campaign the man walks through
sophisticated sportswear since 1974, Iceberg Homme Eau de Milan, the iconic fashion capital. His fragrance leaves behind
Toilette belongs to the aromatic citrus woody fragrance family, him a long trail that fills the streets, transforming the city into
created by Pierre Guéros, senior perfumer at Symrise, with the blue colour of the bottle. With a decisive gesture, the gaze
the support of Margherita Carini. The top notes explode with moves from the bottle to the sky, in a swirl of freshness.
the freshness of an aromatic bouquet of sage and rosemary, The face of the campaign, Francesco Pavoni, wore some of the
invigorating notes of lemon and the spicy nuances of ginger. brand’s iconic looks on the runway during Milan Fashion Week
The heart of geranium, juniper berries and cypress enhances (FW23 & SS24) and, according to the brand’s Creative Director,
the aromaticity of the composition, giving it a pleasant James Long, he perfectly embodies the brand’s values and
energizing effect. As the fragrance evolves, it finally reveals fully represents the Iceberg man: cool, athletic and charming.
a deep and enveloping woody base of vetiver and patchouli, Iceberg Homme Eau de Toilette comes in two sizes, 100ml and
accompanied by sensual notes of tonka bean. 200ml.

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