Page 37 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY
ASTRA
MAKE-UP
From October 2 to 4 , Astra Make-
th
nd
Up will attend beautyIstanbul,
bringing its new products into the
prestigious Taksim neighbourhood:
the lively heart of the Turkish
metropolis. The appointment is
crucial in order to reach contacts
from the countries of the CIS and
North Africa, while cultivating those
in Europe.
At the end of the month, from October
28 to 30 , Astra Make-Up will fly to
th
th
Dubai for beautyWorld Middle East.
Here the company will be able to
physically meet the already existing
clients in Middle East, consolidating
relations and strengthening the
brand image in an area where it
already enjoys significant coverage.
Attending previous years’ editions
has granted the brand with great
exposure, thanks to which it was
able to establish a real network in
continental Asia and activate new
collaborations both there and in the
Middle East.
From November 12 to 15 , Astra will be arriving
th
th
somewhere yet unexplored: Hong Kong. The brand
will be present at Cosmoprof Asia for the first time
with the aim of expanding its network of contacts
After coming home for Christmas, Astra will kick-
and its presence in south-east Asia and in Oceania.
off the New Year by flying to the
United States, for Cosmoprof North
America, in Miami from January 21
st
to 23 , an appointment that cannot
rd
be missed for the development of
the Latin American markets: the
primary target in the company’s
export strategy.
“A busy schedule awaits us. We will
not only be taking our products, but
especially our values, all over the world.
We strongly believe in the people who
make up the brand and exhibitions like
these are crucial occasions to come into
contact with those who can hopefully
become real partners,”
says Simone Settimi,
General Manager of
Astra Make-Up.
There are many new
products, starting
from the second
semester 2024 most
important launch:
Fluid Foundation
Serum. The new foundation, in 8
transversal shades, with a texture
with buildable cover, corrects
without being heavy, naturally
perfecting the complexion. Then,
the extension of the Astra Skin line,
with the introduction of two new
products with great moisturizing
power, with a nod at Korean skincare
routines: Face Cream Gel, an oil-free
cream that can penetrate in depth
keeping optimum moisturization
for up to 24 hours and the Make-up
removal Balm, that can efficiently
cleanse skin without weighing it
down. Lastly, the Geisha brows
Micro Precision Pen and the Geisha
brows Mascara frame the eyes, for a
natural yet defined look.
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