Page 58 - EM EXPORT MAGAZINE PERFUMERY EDITION

ELIXIR
COMPANY

SOPHISTICATION MEETS SUSTAINABILITY IN

THIS NEW COSMETICS PACKAGING SOLUTION

Two years after the launch of Le
Perpétuel, a lightweight refillable jar,
Stoelzle launches Elixir, an innovative
addition to its Masnières standard
collection for cosmetics and a is the
recent launch by Stoelzle and a significant
step forward in its commitment to
sustainability. This lightweight glass
bottle dedicated to cosmetic products,
especially serums and foundations,
not only is sophisticated in appearance
but prioritises sustainability and
practicality, combining the aesthetic
and functional benefits of glass with
a reduced carbon footprint. With this
launch, Stoelzle aligns itself with the
growing desire of cosmetic brands to
adopt more environmentally friendly
packaging solutions. while minimising environmental impact The Stoelzle Glass Group is a family-run
through a reduction in CO emissions in company with six European and one
2
An innovative particular. US production plants which has been
producing high-quality glass packaging for
The classical cylindrical shape of Elixir
lightweight dropper seamlessly integrated as an alternative the spirits, pharmaceuticals, perfumery &
to existing cylindrical designs currently
cosmetics and food & beverage markets
bottle from the on the market. for over 200myears.
Stoelzle covers all areas from product
Thanks to Stoelzle’s One-Stop-Shop
Stoelzle Glass Group approach, Elixir can be customised in- development, production and decoration
to the delivery of closures, Stoelzle
house and is compatible with various
dispensers. To complement Elixir, Masnières Parfumerie manufactures
Stoelzle offers an array of matching premium perfume and cosmetic glass
Elixir represents a remarkable evolution closures that ensure precise dosage packaging specializing in luxurious
in packaging design. by reinventing and effortless handling; various perfume flacons. With great focus
their standard serum bottle, Stoelzle dispensers such as spray, pumps and on sustainability and eco-friendly
has achieved a significant reduction in pipettes, and more are compatible measures, Stoelzle Masnières actively
weight. At only 53 grams, Elixir is 32% with this new dropper bottle, available works to increase the PCR rate in glass,
lighter than its predecessor, which in high quality materials. currently at 11.6%. Through continuous
weighed 78 grams, meaning 32% less With 3 in-house decoration facilities, efforts to innovate and create a range
environmental impact compared to the Stoelzle offers over 20 decoration of environmental impact measurement
standard 30ml serum bottle, thanks to techniques, from spraying and printing tools, Stoelzle Masnières ensures a LCA
a reduced raw material consumption. to frosting and sustainable powdering (Life Cycle Assessment) of glass and décor
Despite a reduction in glass weight, Elixir methods that can be applied on the while keeping its focus on premium,
ensures optimal mechanical strength Elixir bottle. highest quality glass.

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