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C OMP AN y

“THE ART of coLoR” By SENSuS

How to create looks that go beyond conventional imagery

The Art of color is an explosion AgRuMI (cITRuS) - inspired by the
of colors, vitality, and tradition. Mediterranean’s natural bounty, soft,
The essence of this project comes from defined curls are presented in shades
Sensus passion and love for one of the of orange, mandarin, rust, and amber.
world’s most beautiful art forms: color. A vivid and brilliant look that stands
This story comes from a region whose out amidst Sicily’s lush bougainvillea
identity revolves around colors, a and intense greenery.
region rich in history, traditions, flavors
and aromas: Sicily. Every corner of
the island is bursting with captivating
local symbols, traditions, and vibrant,
brilliant colors. The distinctive elements
of this region set the stage for
the colorful photoshoot, infusing
it with vitality and inspiring an
avant-garde range of hair colors. MARzAMEMI, a small town with
These locations, as well as a colorful square and typical light
the warm welcome found in each blue chairs, inspired an eccentric
of them, created magical settings yet elegant look for effortless style.
for the beautiful models. A mix of powder blue, amethyst THE LEADING B2B EVENT IN
The colors and textures of Sicily’s purple, gray lavender, ASIA-PACIFIC FOR ALL SECTORS
natural scenery takes center stage and wisteria creates OF THE BEAUTY INDUSTRY
in the collection’s looks, inspiring a sophisticated color harmony.
the shade range and styling. PIETRA LAvIcA (LAvA RocK) –
Sensus team of stylists also drew Dramatic black pays homage COSMOPROF-ASIA.COM
inspiration from the shapes and to Sicily’s volcanic grandeur.
structures they encountered during This extremely sleek, shiny, HONG KONG
their travels through the island and impeccable color is
to create looks that go beyond enhanced with subtle flashes 14 – 16 NOVEMBER 2023
conventional imagery. of cobalt blue for a trendy ASIAWORLD-EXPO
Windswept hair evokes the and refined look.
undulating, irregular textures
of sand and marlstone.
A diverse cast of uniquely beautiful 15 – 17 NOVEMBER 2023
models from South America to HONG KONG CONVENTION &
Eastern Europe, from the EXHIBITION CENTRE
Mediterranean to Northern Europe
and Central Asia, bring to life the
Sensus woman: elegant, minimal,
and full of personality. NoTo is impressive, elegant, and
The featured colors are a blend baroque, with enchanting lights,
of nature and local icons, such as staircases, and romantic terraces. SALES OFFICE ASIA, OCEANIA SALES OFFICE EUROPE, AFRICA, MARKETING AND PROMOTION ORGANISER – COSMOPROF ASIA LTD
Informa Markets, Hong Kong
BolognaFiere Cosmoprof S.p.a.
THE AMERICAS, ISRAEL, LEBANON, TURKEY
purple bougainvillea, yellow lemons, It perfectly frames a timeless and P +852 3709 4988 BolognaFiere Cosmoprof S.p.a. Milan, Italy
cosmoprofasia-hk@informa.com
Milan, Italy
P +39 02 796 420
green cactus, the pink of the naturally styled look that evokes the P +39 02 796 420 F +39 02 795 036
F +39 02 795 036 info@cosmoprof.it
Vendicari nature reserve, and allure of the beautiful Mediterranean. international@cosmoprof.it
the blue and red Sicilian carts. An intense, warm chestnut color.
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI
38 www.exportmagazine.net