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C OMP AN y

PuREST comes to life

when sweetness becomes

a functional technology

A professional hair-care line with green formulas

boosted with the glico-cosmetic technology

and its water bank and pre-biotic All PUREST fragrances are natural
action, hair conditions and scalp health and resulting from an exclusive mix
increase application after application. of essential oils and natural extracts
All 14 products of the line have selected even for their functional
been conceived in a perspective of characteristics. Sustainability is one of the
combinability with each other to create PUREST philosophy’s main aspects.
personalized rituals that meet unique Packaging is made with recycled
clients’ needs. A rational approach and recyclable plastic, certified and
that has been chosen also to avoid upcycled paper choosing plasticless
over-packaging and double or useless formats and sustaining projects involved
references. No synthetic perfume has in nature and planet safeguarding like
been used in PUREST formulas. the LifeGate PlasticLess® project.

Twirl, Solid Curly Veg Shampoo,
the flagship product of the range
and highest expression of
Professional performances, naturality* of PUREST philosophy, is a vegan,
the ingredients, vegan-friendly formulas solid shampoo for curly hair,
and packaging sustainability make boosted with the glico-cosmetic
PUREST a conscious cosm-ethic choice ingredients erythritol and sorbitol,
that responding to every specific need, obtained from fruit sugars fermentation.
lends deep hydration, balance and Its waterless compact format, recycled packaging, and 100% bio-based
shine. Thanks to the sugar chemistry spatula position it among the most environmentally friendly products.
that distinguishes PUREST formulas

14 PRoducTS AMoNg ScALP TREATMENTS, SHAMPooS, MASKS ANd coNdITIoNERS ANd PRE-STyLINg PRoducTS

AcTIvE INgREdIENTS: AGAR AGAR, with plumping and hydrating effects.
INULIN, active prebiotic that helps skin microbiome rebalance. BETA-GLUCANS, with hydrating and antioxidant properties.
ERyTHRITOL and SORBITOL, with emollient N-ACETyLGLUCOSAMINE with restorative and stimulating
and antistatic effects. effect. CARRAGEENAN, with antioxidant and protective effect.
MANNOSE and ISOMALT, that lend hair CELLULOSE AND HyALURONIC ACID with
fiber structure and cohesion. hydrating and anti-frizz action.
* min. 91% up to 97%.

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