Page 50 - EM - Export Magazine Perfumery Edition

EVENTS

FRAGRANZE21

PITTI

POSITIVE RESULTS FOR THIS YEAR’S

PITTI FRAgRANZE, HELD IN FLORENCE

FROM 15 TO 17 SEPTEMBER

a growth exceeding 22%. The number of buyers
from the main markets of the show increased, with
some even recording double and triple digit growth.
France remains at the top of the list of the 15 markets
for Pitti Fragranze, followed by Spain, Germany,
Switzerland, the UK, Ukraine, Poland, Russia,
Lithuania, Japan, Hong Kong-China, Mainland China,
the USA, Moldova and the Netherlands. More than
300 journalists, influencers and media operators also
showing significant growth, attended this year’s Pitti
Fragranze with nearly 25,000 accounts reached by
the fair’s social network channels. The title-theme of
this year’s show, Perception Reinvented, was applied
to an encounter between technology and creativity,
between physical and virtual reality, through a
special immersive installation that combined

The Stazione Leopolda in Florence was the venue
once again for Pitti Fragranze, this year attracting
great increases in visitor numbers. Nearly 1,600
buyers attended, a 28% rise from last year, with
international attendance up by 47%. For the 189
highly curated brands of artistic perfumery, home
fragrances, beauty and wellness, this edition
exceeded expectations. The number of exhibitors
(189) also increased by 18% compared to last year,
with 75% of them international. The 1600 buyers
and industry operators came from 50 countries
worldwide, with a 28% growth compared to
September 2022. International buyers accounted for
440 attendees, a 47% increase and Italian attendance
was also strong with about 1160 Italian buyers,

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