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COMPANY

ThE ART OF

INDULgENCE

REDEFININg gOURMAND LUxURY

In today’s fragrance world, gourmand Yum Yum and Island Bliss exemplify this
fragrances, a relatively recent phenomenon, modern gourmand trend with distinct
have captured the hearts of scent identities, capturing youthful charm,
enthusiasts worldwide. the gourmand carefree paradise, and chic couture.
genre has carved out a distinctive
identity, enticing wearers with delectable Yum Yum:
notes and nostalgic escapes. the 1990s A Sweet Fantasy
saw perfumery coin a new term to handle in a Pink Milkshake
the surge of candy-like fragrances. the The first star of this tasty duo, Yum Yum,
gourmand trend took off after Mugler’s is inspired by the delightful experience
Angel—initially considered peculiar— of indulging in a pink milkshake. Yum
finally gained popularity, sparking a Yum opens with an exhilarating burst of
race among fragrance houses to create citrusy brightness, where zesty bergamot
even sweeter scents that intensified well and vibrant orange harmonize with
into the 2000s. For a great amount of playful berry notes, creating an uplifting
time, a vast majority, roughly 75% of all and joyful introduction that dances on
fragrances in the world had some form of the senses. As the fragrance unfolds, a
gourmand nature to them. Interestingly, beautiful floral heart emerges, revealing
while classic gourmand notes like vanilla delicate notes of lush rose and enchanting
and caramel remain popular, there is a white florals intertwined with soothing
growing interest in more unconventional creamy vanilla. this combination creates
gourmand scents, such as those inspired Sweet Meets Sophistication: a soft, feminine aroma that balances
by coffee, tea, or even popcorn. This The Evolution of Gourmand the initial burst of sweetness, evoking a
trend reflects a desire for unique and Fragrances sense of romance and opulence.

innovative fragrances that push the Presently, gourmand perfumes are a the base notes of rich musk, soft powdery
boundaries of traditional perfumery, thriving category, offering a diverse notes, and warm amber form a comforting
including savoury sensorial experiences range of scents inspired by everything yet complex foundation, ensuring a rich
in the mix. ARmAF’s Delights collection from desserts and fruits to coffee and depth that lingers gracefully throughout
brings two remarkable entries to the tea. these fragrances appeal to a wide the day. the bottle, shaped like a pink
gourmand trend: Yum Yum and Island audience, aiming to achieve relaxation, milkshake, reinforces Yum Yum’s playful
Bliss. these fragrances invite you into comfort and a sense of refreshment. identity, making it both a fragrance and a
a world of opulent paradise, with each today’s gourmand fragrances are unique accessory embodying whimsy and
spray enveloping you in rich sweetness complex and artfully layered, reminiscent sweetness. this scent is for those who
and playful luxury. they capture the of confections, exotic drinks, and playful live uninhibited, love a touch of romance,
essence of the gourmand movement delicacies. ARmAF’s new releases deliver and proudly wear their individuality. every
perfectly, offering an irresistible journey just that: an invitation to a sweet journey spray reveals a new, delightful note that is
of indulgence. that feels personal and lucrative. fun, uplifting, and enchanting.

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