Page 38 - Export Magazine

INTER VIEW

emBRAcINg PRogReSS

ANd INNoVATIoN

A conversation with

my.oRgANIcS’

visionary ceos

As we approach the brink of
a new year, it’s a moment of
reflection, celebration, and
anticipation for what lies ahead.
Amidst the dynamic realm of
haircare products and industry
trends, MY.ORGANICS stands out
as a beacon of innovation and
commitment to excellence.
In an exclusive interview with
the CEOs of MY.ORGANICS,
EXPORT MAGAZINE: Alessandro, On the other hand, the South Korean Alessandro and Alberto Lievore,
the year 2023 has come to an end. market is quite difficult to break due to we delve into the triumphs and
Would you say you’re satisfied the huge presence of well-established milestones of the past year.
with what you and my.oRgANIcS national brands in our field. However, Moreover, we uncover their
have accomplished? we are not ones to shy away from insightful plans and aspirations
ALeSSANdRo LIeVoRe: It has challenges... to propel MY.ORGANICS towards
been a year full of novelties, positive greater achievements in 2024.
changes, and growth. My.ORGANICS is EM: Alberto, you’re in charge of
continuously improving, and I couldn’t the Research and Development
be prouder. We are an ambitious team department. How would you consider
with a strong desire to keep getting my.oRgANIcS closure of this year?
better and continue to amaze you. ALBeRTo LIeVoRe: We are incredibly
proud of how this year has gone and
EM: you recently visited china and the results we’ve achieved. We’re
South Korea during a work trip in Asia closing with a 40% increase, both in
for both countries’ exhibitions: could Italy and abroad. We didn’t expect such
you share any observations you’ve a positive result, and that’s become a
made regarding these two realities? significant source of pride for us.
do you believe my.oRgANIcS could
have a chance to expand into EM: we know you’re highly attentive
these markets in the future? and put a lot of care into developing
AL: Both realities surprised me greatly new products; you’re never short of We’re very confident in how it will turn
in terms of work type and organization. ideas. Can you give us any spoilers out and can’t wait to see the results.
The aim of the visit was to explore about a new product or collection set
different techniques, to take a breath of to launch in 2024? To wrap up this enlightening discussion,
fresh air in the hairstyling world, and we AL: One of the products we’ll be thanking Alessandro and Alberto for
were not disappointed. Surely, we face launching at Cosmoprof Bologna 2024 generously sharing their invaluable
two very different realities. China turned is the Curly Hair line, a brand-new insights, MY.ORGANICS hopes for a
out to be a truly interesting perspective line for MY.ORGANICS, specifically visionary 2024, brimming with new
on which we would like to expand. designed for every type of curl. beginnings and resounding success.

36 www.exportmagazine.net