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C OMP AN y

THe PARLuX dIgITALyoN®

HAIRdRyeR wINS THe

APPRoVAL of THe

coSmoPRof ASIA 2023 VISIToRS

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On Nov. 15 -17 , 2023, the Hong As usual, great interest for the Parlux products at the classical,
Kong Convention & Exhibition Centre unmissable appointment for the professionals dealing
has been the theatre of this important with the Asia Pacific areas. Three days discovering
beauty industry show. Almost on the
same days, but at the Asia World Expo, new products, trends and innovation items from
took place the CosmoPack Asia 2023. the International hair&beauty industry community.

at this International appointment Finally, the Antibacterial treatment, made
through Renovo Essentials, Parlux with a special silver powder varnishing
distributor for China and Hong kong, on the hairdryer surface body.
featured the presentation of their most No shortage of a new SLIM nozzle
innovative and modern hairdryer: for perfect, more effective dryings
the Parlux DIGITALyON®. and a new concept, patended filter.
This model is the first one of the Parlux The colorful versions of the Parlux
variety with a digital motor and its main DIGITALyON®, from the traditional
technical features are the extraordinary Glitter Grey to the versions:
power and lightweight as well as the Blue, Silver, Anthracite are suitable
reduced sizes. The innovative digital for any hair salon furniture.
motor makes this hairdryer extremely The Cosmoprof Asia’s Cosmo Onstage
powerful and lightweight to be able to area – product demonstrations, real
obtain very quick and silent hair dryings. shows and live shows as well as
Among the other technological features educational sessions regarding the
This 26 edition of Cosmoprof Asia, of this hairdryer, with no doubt the latest hairstyling trends - were featured
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attracted plenty of visitors looking systems “AIR IONIZER TECH”, emitting by Internationally renowned hair
for the most innovative products negative ions while eliminating the hair designers who performed haircuts
and services in the beauty and static electricity to get brilliant and soft and hairstyles, executed not only with
hairstyling industry (cosmetics, haircare, hair and the HFS (Hair Free System), the mastery and creativity but with the help
make-up and nail products) and exclusive inner device that, put on the of high quality hairdryers such as the
obviously, new qualified trade contacts hairdryer intake, catches and keeps the Parlux models are. A leading brand in
in that specific geographic area. hair, while keeping the tool cleaner and the hair industry in activity for more than
The Parlux booth, always present maintain its efficiency over time. 45 years, now famous all over the world!

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