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C OMP AN y

THe HoRTo

Natural and pure

ingredients for

the well-being
of scalp and hair

In the fast-paced life of everyday, the - grandma’s garden. The flavors and The Horto is designed to address
request for hair care products that are aromas that have nourished us since common scalp issues such as dryness,
natural and effective is increasing. It is childhood, the life lessons shared under itching, dandruff and lack of shine,
within this context that MAAD crafted the sun and the moon. Family traditions through the beneficial properties of
The Horto plant-based line. Coming out are treasures that connect us to the each natural and pure ingredient.
at Cosmoprof 2024, The Horto is line of past, and grandma’s recipes remind us Aromatic herbs, essential oils and
products for the care and well-being of of a time when beauty was simple and botanical ingredients work together
scalp and hair. At the core of this line is effective. The Horto not only nourishes to nourish the scalp, restoring its
a heartfelt tribute to a precious heritage your scalp but also uplifts your spirit. natural balance. The finesse of natural
fragrances harmoniously blends
with the effectiveness of ingredients,
mAAd Maad is a brand of haircare products 100% Made in Italy, seriously, creating a unique experience.

committed into creating effective and reliable formulas that really work!
Maad is a brave company, and does not follow the canons of the mass
market. Maad celebrates diversity and uniqueness of souls. The company
ABouT is very careful not to use harmful chemicals since it takes care about the
health and well- being of each human being. Since it is very important to
respect the environment we live in, all products are 100% cruelty free.
The inebriating smell of the products come from extracts
of flowers, plants and fruits, and they really are truly irresistible.

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