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EVENTS
and equipment, as well as the Barber LEADING TRENDS AT CoSMopRoF
area. Exclusive Buyer Lounges for Industry professionals will gain insights
networking will be established in Halls into the key trends, shaping the beauty
14 and 36, catering respectively for industry and consumer behaviour.
the premium/prestige market segment The central theme of the 2025 edition
(Cosmoprime) and the mass-market will be sustainability, an essential
Cosmetics & Toiletries segment. value for market positioning that
The Hair Lounge in Hall 37 will be must increasingly become a structural
welcoming hair-styling professionals, element of companies. To guide climate
while a dedicated lounge for the change and the social and economic
Group for Natural and Herbal-Based challenges of our time, consumers are
Cosmetics from Cosmetica Italia - The demanding immediate, effective and
Personal Care Association will be concrete actions from the industry. In this
located in the mezzanine between context, Cosmoprof stands as a point SpECIAL INITIATIVES
Halls 21 and 22 to support of reference for stakeholders, having Prestigious agencies and
the herbal cosmetics channel. focused on sustainability in the cosmetics associations have already
industry for years. Dedicated projects confirmed their participation
INITIATIVES FoR INTERNATIoNAL and content on reducing environmental in the 2025 CosmoTalks, the
STAKEHoLDERS impact will be integral to the 2025 event. programme of round tables
The support of the Italian Ministry The Ingredients Zone, a dedicated area dedicated to the moist relevant
of Foreign Affairs and International in the ingredients and raw materials macrotrends. Exclusive
Cooperation and ITA – Italian Trade sector, within Cosmopack in Hall 20, will programmes such as the
Agency – plays a key role in ensuring once again take centre stage. From new World Massage Meeting and
the presence of key players active ingredients with minimal impact Cosmo OnStage, featuring a
from around the world. on biodiversity and local communities demonstration of exhibitors’
In the coming months, ITA will to scientific research in biotech and innovations and nail industry
leverage its international offices green chemistry, there are numerous content are also confirmed.
to boost media promotion and opportunities to offer innovative solutions. A new addition in 2025 is
encourage the attendance of buyers Beauty Tech in Hall 14 will showcase beauty Stars, a beauty award
retailers, and distributors in Bologna. practical applications of new retail celebrating professionals and
Attendees are expected from solutions based on new technologies. companies in the professional
66 countries, with a special focus The concept of anti-ageing has now been beauty sector. On Hair and the
on the USA, Africa and the replaced by a pro-ageing approach which On Hair Education initiative,
Gulf and Middle East regions. inspires people to embrace their bodies dedicated to technical
Dedicated initiatives, developed in more positively. Brands are responding training for hairstylists, are
collaboration with Cosmetica Italia – with lines of supplements and non- unmissable and the Cosmoprof
The Personal Care Association, will invasive medical beauty treatments. In & Cosmopack Awards will
further highlight the excellence of the fragrance world, collections and be announced at the awards
Beauty Made in Italy, facilitating the scents inspired by neuroscience and ceremony on March 21.
growth of export policies for the sector. aromatherapy are increasingly prevalent.
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