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C OMP ANY
FRANCoFoNTE FEATURES AT THE
The Municipality of Francofonte, in
the heart of Sicily, recently took part
in the prestigious Natural & Organic
Products Expo Middle East in Dubai,
consolidating its position as a point of
reference for the excellence of Sicilian
products on the international scene.
The event, held at the Dubai World
Trade Centre, was attended by
numerous exhibitors from all over the
world, with a special focus on natural,
organic and innovative products.
Among the many Italian exhibitors,
the Municipality of Francofonte
shone thanks to a careful selection
of typical Sicilian products,
among which the red Tarocco
orange, a fruit unique in the world,
famous for its unmistakable
flavour and its extraordinary
nutritional properties, stands out.
NATURAL & oRGANIC
pRoDUCTS EXpo
MIDDLE EAST IN DUBAI
The stand of the Municipality of an important occasion for networking
Francofonte was designed with and development for local businesses.
a high degree of care and attention Thanks to this international showcase,
to detail, being characterized Sicilian producers have had the chance
by its strong impact graphic to make known the excellences of their
customization which recalled the region to a highly qualified public,
beauty and the tradition of Sicily. fostering the growth and expansion
The use of evocative images of their markets of reference.
of Sicilian landscapes and the In conclusion, the participation of
presentation of local products the Municipality of Francofonte in
in a modern and refined context the Natural & Organic Products Expo
attracted the attention of many Middle East in Dubai becomes a
buyers from the whole of the significant step to strengthen the
Middle East, Africa and South Asia. presence of Sicily on the international
In particular, the red Tarocco orange, scene of natural and organic
the fruit that is the symbol of the region, products, giving a further boost
aroused great interest, with various to the promotion of the its
commercial contacts and opportunities extraordinary agricultural excellences.
for distribution at international level. This event has shown how Sicily is a
The quality and the uniqueness of pole of attraction for buyers from all
this product have once again shown over the world, confirming the role of
the value of Sicilian production in the Francofonte as ambassador
global context of the agri-food market. of Sicilian traditions in the world.
The success of the participation On a practical side, there were also two
of the Municipality of Francofonte days of cooking shows, with prestigious
in the show is not limited to the Italian chefs demonstrating how
visibility obtained, but also represents oranges can be used in cooking.
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