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LAUNCH
NAJ OLEARI
BEAUTY
RESTYLING FOR FRESHLY ELEGANT BEAUTY
its heritage and contemporary nature coexist in
perfect harmony. Rereading its historical codes
through today’s eyes, it gives rise to an identity that
is accessible but at the same time characterized,
capable of speaking to a wide and cosmopolitan
generation. In concrete terms, the visual language
is reinterpreted more harmoniously, making
the identity of the brand even clearer and more
contemporary.
The iconic pattern takes
on a central role and
becomes a recognizable
and identifying sign. The
shapes evolve towards
greater definition and
sleekness, contributing to a
more mature, dynamic and
modern aesthetic.
Colour also becomes of
A new chapter to create an prime importance, with
palettes dedicated to each
accessible but characterized identity product, built up through
logics of colour blocking and
shiny-opaque contrasts,
Naj Oleari Beauty, a EuroItalia-owned giving rise to a vibrant,
brand, has always had a clear vision: to sophisticated and coherent
encourage every person to rediscover language.
their beauty in its most authentic The result is a renewed visual system, capable of
form, so that make-up becomes a daily fully expressing the freshly elegant identity, keeping
ally, capable of generating pleasure, the positive and distinctive spirit of the brand intact.
lightness and confidence. Naj Oleari Beauty thus evolves naturally, projecting
With this restyling, the brand finds a itself towards a more contemporary and aspirational
balance between freshness dimension, in harmony with those who live beauty
and sophistication, where as an authentic expression of the self.
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