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ASTRA
LAUNCH

MAKE-UP

ACCELERATES ON INNOVATION:

MAKE-UP AND SKINCARE COME TOGETHER

IN AN INCREASINGLY INTEGRATED OFFERING

On the one hand, Astra Make-Up
presents MAT&GENTLE, a new
collection that redefines the matte
finish. Inspired by the balance of
ballet, it translates lightness and
precision into soft textures that
melt into the skin, highlighting
its natural appearance. The new
MAT&GENTLE Foundation proposes
a fluid and silky-smooth formula with
buildable coverage, capable of evening
out the complexion, visually minimizing
pores, discolouration and imperfections
without any effect of heaviness.
The natural opaque finish controls shine,
preserving the radiance of the skin, while
the technology of the formula, based on
emollient and texturizing ingredients of
natural origin, guarantees comfort and
up to 16 hours wear. Completing the
collection is MAT&GENTLE Mousse Blush, a blush
with a weightless mousse texture
that restores a fresh
The evolution of the beauty market tells of increasingly and natural effect.
aware consumers, who are not just looking for new The colour melts
products, but performing formulas, sensory textures into the skin
and routines that can meet increasingly specific through light and
requirements. Against this backdrop, Astra Make-Up buildable touches,
unveils its September 2026 launches. The Italian beauty while the flocked
brand with over 35 years of expertise is expanding its applicator allows
a precise
product offering in which make-up and skincare dialogue, and intuitive
sharing the same vision of beauty made up of efficacy, application.
comfort and naturalness.

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