Page 92 - EXPORT MAGAZINE MULTISECTOR

INTER VIEW

MAAD: A bRAND

wITH A STRoNgLY

RECogNIZAbLE

IDENTITY MADE UP

of EXPERIENCE

AND INNoVATIoN

ExPORT MAGAZINE: what is the EM: In addition to expertise in the our brand as a unique and innovative
DNA of MAAD and what makes trichological sector, your company option. In addition, the hairdressers
you specialists in the sector? has an inclination towards the have emphasized how our distinctive
MAAD: Maad has a distinctive DNA ‘natural’, as shown by the name ‘The communication has contributed to
coming from its background of over Horto’. How was this line conceived? differentiating their salons, attracting
25 years of experience in sales in the MAAD: “The Horto” line was conceived a younger clientele looking for
sector. This experience has allowed with a profound inspiration at the roots innovative proposals in hair care.
us to formulate high quality products of the family tradition and the bond
suitable for a wide range of hair types. with nature. We took inspiration from
Our constant research is translated our grandmother’s garden, a place full
into the use of premium ingredients, of aromatic herbs, plants and secrets
guaranteeing visible and lasting results handed down over generations.
without compromising the health of This connection with the origins made
the hair. In addition, our exclusive us create hair treatments which reflect
fragrances give a unique sensory touch, the authenticity and the purity of nature.
creating a recognizable identity for Thanks to the combination of herbs,
our brand. In short, our experience, pure essential oils and trichological
advanced formulas and inebriating studies, we have been able to develop
fragrances make us stand out products that not only improve
as specialists in the sector, the health of the hair but also offer
offering products of excellence an exciting sensory experience,
for the care and beauty of the hair. transporting clients on a journey
through the aromas and benefits
of Mediterranean nature.
EM: Is the development of international
EM: Your communication is definitely markets one of your priorities?
‘provocative’. what type of reaction MAAD: Of course, the development
do you get from your clientele, of international markets is one of
from hairdressers to consumers? our main priorities. We believe that
MAAD: Our communication strategy our presence at global level not
for the brand, which we could define only allows us to gain new market
‘provocative’, has obtained an opportunities but also contributes to
extremely positive reaction both our objective of sustainable growth
from our clientele and from and the consolidation of our brand at
hairdressers and consumers. international level. We are committed
The distinctive and audacious nature to developing effective strategies to
of our presentation has captured the penetrate new markets, meet the needs
public’ attention, allowing them to stand of clients all over the world and build
out from the mass and to perceive up solid international partnerships.
C.S.

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