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EVENTS

CoSMoPRof woRLDwIDE 2024.

THE gLobAL CELEbRATIoN of bEAUTY!

New opening days to better meet professionals’ needs

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Held at the Bologna Fair District This 55 edition promises highly This increased interest is thanks
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between 21 and 24 March 2024, positive results, with over 3,000 to the promotional campaigns
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Cosmoprof Worldwide has a new companies from 67 countries activated in recent months on
format this year, with the coordinated having confirmed their presence the main digital channels.
opening of all pavilions on the same (+4% compared to 2023) and The official social media profiles of the
day, Thursday, March 21 , to facilitate the exhibition area is sold out. event are also experiencing steady
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a multi-channel approach. Cosmopack Over one-third (35%) of the total growth, totalling over 400,000 followers.
and Cosmo Perfumery & Cosmetics is exhibitors are showcasing at Online ticketing was activated
open for 3 days and closes on Saturday Cosmoprof for the first time, earlier than in previous years, resulting
23 March. The pavilions dedicated to while 30 country pavilions confirm in significant growth compared to
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the professional channels of Cosmo Hair the international appeal of the event, last year, especially in registrations
Nail & Beauty Salon are open for 4 days there with the best production from from abroad. Under a month from
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and close on Sunday 24 March. Austria, Brazil, China, the Czech the start of the event, visitors from
The opening of all pavilions on Republic, France, Germany, Greece, over 110 countries had registered.
Thursday facilitates contacts between India, Indonesia, Ireland, Japan, Cosmoprof reaffirms its status as
companies and international operators Korea, Latvia, Poland, Romania, Spain, a global reference for suppliers,
across all distribution channels. Sweden, Taiwan Region, Turkey, manufacturers, brand owners,
A significant change is that the fair is Ukraine, UK and USA. Newcomers buyers, distributors, retailers
closed on Monday, reflecting actual are Estonia, Norway, the Pacific and operators, at an exciting time
transformations in the professional Islands, Palestine and Singapore. for the cosmetics industry globally:
channel: Monday is a working day for Visitor registrations and online according to McKinsey & Company’s
most professional salons. Salon owners ticket sales are also showing very beauty report for 2023-2027,
and operators of beauty centres have positive results: since September, the the sector reached a turnover
the opportunity to visit the fair on Cosmoprof website has recorded over of $427 bn in 2023, and is forecast
Thursday and Friday, usually the 1.7 million views from approximately to reach $580 bn by 2027, with
days most dedicated to business. 217 countries and regions worldwide. an annual growth rates of 6%.

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