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C OMP ANY

ITELY HAIRFASHION

THE ART OF COLOR AND

THE SCIENCE OF HAIRCARE

headquarters in Vernate, Milan. This
state-of-the-art green hub, spanning
27,000 square meters, was designed
with eco-friendly principles in mind. It
houses the Advanced Training Center,
Marketing Intelligence and Trade
Marketing departments, Quality Control,
Research Laboratories, Warehouses,
and Administrative Offices, alongside
a cutting-edge production area.
The facility integrates solar panels,
energy-efficient LED lighting, and a
rainwater recycling system to minimize
environmental impact. Every detail,
from the titanium dioxide ceramic
flooring that neutralizes air pollutants
to the eco-conscious furniture and
thermoregulating fabrics, reflects
the brand’s commitment to energy
efficiency, waste reduction, and
environmental protection.
Itely Hairfashion is a dynamic, reliable, Itely Hairfashion’s identity is also With this solid foundation of expertise,
and forward-thinking Italian company, strongly connected to its sustainability innovation, and sustainability, Itely
renowned worldwide for its expertise efforts, as demonstrated by the Biolife Hairfashion continues to set new
in color and commitment to hair and Medical & Beauty Village, the company’s standards in professional haircare.
scalp health. With a vast range of
innovative solutions that enhance the
natural brilliance of healthy hair, the
brand combines research, science, and
technology to create superior-quality
products based on real, tested, and
verifiable results.
At the heart of Itely Hairfashion lies
a deep-rooted culture of excellence,
where knowledge, shared experience,
and passion merge to create a true
Master Expertise asset. This philosophy
has allowed the brand to evolve into
an international leader in professional
hair color, earning recognition from
hairstylists across the globe. Their
appreciation for Itely Hairfashion’s high-
performance products and dedication
to innovation reinforces its reputation as
a trusted partner for salon professionals.

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