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The latest addition to its portfolio is
a revolutionary range of treatments
designed to enhance the effectiveness of
technical color and bleaching services,
offering salon clients an unprecedented
level of hair care and beauty.

A NEW ERA OF
PROFESSIONAL
HAIRCARE: TREATMENTS
THAT ELEVATE COLOR
PERFORMANCE
In today’s fast-paced salon environment,
hairstylists seek products that maximize
results without extending service times.
Itely Hairfashion responds to this need
with a cutting-edge treatment system
that works in perfect synergy
with color and bleaching processes,
ensuring optimal color vibrancy,
longevity, and hair health. With Itely Hairfashion, the future
This exclusive treatment range allows of professional haircare is already here.
hairstylists to provide a personalized, Color has never been so vibrant,
high-value service, giving clients more intense, and protected.
than just beautiful color—offering real
hair transformation. By incorporating
these treatments seamlessly into maintains the luminosity of blonde Lamination seal the cuticle,
their color services, professionals shades while counteracting brassiness. boosting shine and color longevity.
can enhance the integrity of the hair For those looking to restore hair health, Managing hair texture is also effortless
fiber while ensuring a flawless finish. the range includes reconstructive with specialized treatments for frizz
At the core of this innovation is a and fortifying treatments that repair control, curl definition, and volume
specially designed treatment menu deep damage, strengthening the enhancement, allowing hairstylists
that addresses every hair concern while hair from within. Advanced filler and to tailor their services to each client’s
complementing technical services. botox-inspired formulas provide a unique hair type. Additionally, scalp-
Clients who undergo a coloring service plumping, rejuvenating effect, bringing focused solutions address common
can now benefit from treatments that renewed elasticity and smoothness. concerns such as hair loss, excess
prolong and protect their color, such Hydration-focused solutions, such as oil, and dandruff, promoting overall
as Color Elisir, which enhances shine Gloss, leave hair silky and luminous, scalp health and ensuring a balanced
and durability, or Blond Diva, which while Lamination and Biomolecular foundation for beautiful hair.

EMPOWERING HAIRSTYLISTS: clients a treatment experience that goes beyond traditional
INNOVATION MEETS PRACTICALITY hair color, hairstylists can increase customer satisfaction,
Beyond its transformative benefits, this new range was build long-term loyalty, and enhance their reputation
designed with hairstylists’ needs in mind. The formulations as expert colorists and haircare specialists. Clients will
are not only highly effective but also intuitive and time- not only leave the salon with flawless, vibrant color
efficient, allowing professionals to integrate them into but also healthier, stronger, and shinier hair—a visible
standard color and bleaching services without adding transformation that speaks for itself. With this pioneering
extra time to the appointment. This streamlined approach treatment concept, Itely Hairfashion once again reinforces
elevates the client experience while optimizing the its commitment to excellence in professional haircare. By
hairstylist’s workflow, making it a practical yet luxurious blending scientific innovation with salon expertise, the
addition to any salon service. For salons, this innovation brand empowers hairstylists to deliver exceptional results
represents a unique business opportunity. By offering while preserving the health and integrity of the hair.

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