Page 44 - EXPORT MAGAZINE
P. 44
C OMP ANY
PARLUX AT COSMOPROF
WORLDWIDE BOLOGNA 2025
Novelty products on display
coating (nano particles treatment)
improves the materials with which they
are made, making these tools much
more efficient and use-resistant. Having
sliding surfaces and anti-adhesive,
anti-friction features, they allow for
a extraordinary fluidity on your hair,
leaving it brilliant and silky for new hair
Parlux, the world leader of hairstyling It is available in seven trendy colors: creative possibilities and a considerable
professional tools invites all its fans to Matt White, Lilac, Fuchsia, Galaxy reduction of the styling times.
the most important beauty exhibition Blue, Copper, Titanium, Black and will The correct electronic control of the
of the world, Cosmoprof worldwide bring a modern, efficiency breath of temperatures (165°- 185° 195° 210°)
Bologna 2025 where they are going to new tools in the salon. A new nozzle allows for the personalization of each
present new interesting products. desgined to optimize the air flow called hair treatment according to customer’s
On that occasion, they will show for the AirFusion, ensures a quick, perfect hair hair type that will remain brilliant and
first time, exclusive innovative products, styling reduing the mess effect on your healthy. Parlux SETRA® is available
created by the attentive, precise work hair. Two sizes available: standard and in two different sizes 25 and 40 mm,
of their internal R&S laboratory which SLIM. For those loving curly hair, the while Parlux EVOLIS® in three different
has been studying and creating for diametres 18-25-32 mm. Both models
years, high quality professional tools are available in five different
devoted to the improvement of the color versions: White,
hairdresser’s daily work. Parlux Elysium®, Lilac, Fucsia,
an extremely small, lightweight, and
powerful (2300 watt) digital technology
hairdryer (choice possibility among 3
speeds and 3 temperatures allowing Galaxy Blue, Black
for 9 different combinations) will offer new MagicCompact® diffuser ensures and included in a smart eco-
new professional creative opportunities defined, natural curls. These won’t be the skin pochette for an easy
and help hairstylists to obtain quick, only Parlux novelty products on show! transportation both during
efficacious dryings with the same The brand new Setra® iron and the business or leisure trips. With Parlux
performances of the most well known Evolis® curling iron will ensure perfect, SETRA and: EVOLIS®, design and
and loved Parlux hairdryer models defined, longlife hair stylings thanks technology together redefine the
and sometimes overwhelm their own to advanced technologies and high standard of professional hair tools.
performances. Thanks to the on/off quality materials – features which These are products offering an
button and its memory function it can have been distinguishing the Parlux innovative styling experience - they are
find again the latest setting for a quick, trademark for long time. Parlux SETRA® elegant and practical, thought to be able
immediate use. It is supplied with a and Parlux EVOLIS® are supplied with to satisfy the professional needs and
patented twisting cable (STC Special the innovative accelerometer device enphasize the beauty of any
Twisting Cable) and the Air Ionizer Tech oeprating the “Low Power Mode”, hair styling.
system (negative ion emission), a new or better, after 5 minutes of the tool
washable and replaceable sponge inactivity, it automatically reduces
filter ensures an easy, fast mantainance the temperatures without turning the
assuring your mini-hairdryer constant appliance off, permitting a safer use and
reliability and performance during use. energy saving. In addition, their plasma
38 www.exportmagazine.net