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C OMP ANY



                               PARLUX AT COSMOPROF


                       WORLDWIDE BOLOGNA 2025




                                                                    Novelty products on display







                                                                                        coating (nano particles treatment)
                                                                                        improves the materials with which they
                                                                                        are made, making these tools much
                                                                                        more efficient and use-resistant. Having
                                                                                        sliding surfaces and anti-adhesive,
                                                                                        anti-friction features, they allow for
                                                                                        a extraordinary fluidity on your hair,
                                                                                        leaving it brilliant and silky for new hair
            Parlux, the world leader of hairstyling   It is available in seven trendy colors:   creative possibilities and a considerable
            professional tools invites all its fans to   Matt White, Lilac, Fuchsia, Galaxy   reduction of the styling times.
            the most important beauty exhibition   Blue, Copper, Titanium, Black and will   The correct electronic control of the
            of the world, Cosmoprof worldwide     bring a modern, efficiency breath of   temperatures (165°- 185° 195° 210°)
            Bologna 2025 where they are going to   new tools in the salon. A new nozzle   allows for the personalization of each
            present new interesting products.     desgined to optimize the air flow called   hair treatment according to customer’s
            On that occasion, they will show for the   AirFusion, ensures a quick, perfect hair   hair type that will remain brilliant and
            first time, exclusive innovative products,   styling reduing the mess effect on your   healthy. Parlux SETRA® is available
            created by the attentive, precise work   hair. Two sizes available: standard and   in two different sizes 25 and 40 mm,
            of their internal R&S laboratory which   SLIM. For those loving curly hair, the   while Parlux EVOLIS® in three different
            has been studying and creating for                                           diametres 18-25-32 mm. Both models
            years, high quality professional tools                                             are available in five different
            devoted to the improvement of the                                                           color versions: White,
            hairdresser’s daily work. Parlux Elysium®,                                                         Lilac, Fucsia,
            an extremely small, lightweight, and
            powerful (2300 watt) digital technology
            hairdryer (choice possibility among 3
            speeds and 3 temperatures allowing                                          Galaxy Blue, Black
            for 9 different combinations) will offer   new MagicCompact® diffuser ensures   and included in a smart eco-
            new professional creative opportunities   defined, natural curls. These won’t be the   skin pochette for an easy
            and help hairstylists to obtain quick,   only Parlux novelty products on show!  transportation both during
            efficacious dryings with the same     The brand new Setra® iron and the     business or leisure trips. With Parlux
            performances of the most well known   Evolis® curling iron will ensure perfect,   SETRA and: EVOLIS®, design and
            and loved Parlux hairdryer models     defined, longlife hair stylings thanks   technology together redefine the
            and sometimes overwhelm their own     to advanced technologies and high     standard of professional hair tools.
            performances. Thanks to the on/off    quality materials – features which    These are products offering an
            button and its memory function it can   have been distinguishing the Parlux   innovative styling experience - they are
            find again the latest setting for a quick,   trademark for long time. Parlux SETRA®   elegant and practical, thought to be able
            immediate use. It is supplied with a   and Parlux EVOLIS® are supplied with   to satisfy the professional needs and
            patented twisting cable (STC Special   the innovative accelerometer device           enphasize the beauty of any
            Twisting Cable) and the Air Ionizer Tech   oeprating the “Low Power Mode”,                   hair styling.
            system (negative ion emission), a new   or better, after 5 minutes of the tool
            washable and replaceable sponge       inactivity, it automatically reduces
            filter ensures an easy, fast mantainance   the temperatures without turning the
            assuring your mini-hairdryer constant   appliance off, permitting a safer use and
            reliability and performance during use.  energy saving. In addition, their plasma



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