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C OMP ANY
DAVINES GROUP
LONG-TERM GROWTH CONTINUES
Export revenue further increases,
making up 82% of sales
The cosmetics group in the professional sector which comprises the
Davines brand for haircare and [comfort zone] for skincare, and
a B Corp since 2016, closed 2024 with double-digit revenue growth:
+12% compared to 2023, reaching €295 million (preliminary figures).
to 2023). The UK recorded remarkable capacity increased by 50% thanks
performances (+30% compared to to recent investments made in new
2023) as did Germany (+27% compared production facilities. It is now home
to 2023),where a new subsidiary to the Innovation & Technology
and headquarters were inaugurated department offices, international
in 2023, and France (+16% ). logistics, a Skincare Test Space as well
With 136 original formulas developed as recreational areas and new meeting
for haircare and skincare, Davines rooms. By the end of 2024, Davines
Davide Bollati, Chairman of Davines (haircare) serves 50,000 professional Group had over 1,000 employees
Group, commented, “This year’s salons, while [comfort zone] (skincare) worldwide, an increase of 100
results are particularly encouraging, as supplies 6,000 beauty centres and compared to 2023, marking a growth of
they highlight and confirm a virtuous spas throughout the world. In 2024, over 13%. The workforce has an average
development path, with a long-term the number of salons choosing age of 40, with women making
strategy that reflects our values, and an Davines continued to grow steadily, up more than 50% of the team.
independent family business and model driving a 12% increase in product sales “Davines Group towards Planet
focused on regenerative growth. compared to 2023. The [comfort zone] Regeneration” is the company’s
Since 2019, our revenue has increased brand, a leader in the professional ambitious 2030 environmental
by over 80% in a completely organic skincare market, also maintained sustainability programme, which
way, our exports continue to grow, its strong momentum, recording has at its heart separating the
along with our commitment to an annual growth of over 9%. company’s environmental impact from
sustainability and the environment. Davines Group also remains committed its business growth, with quantifiable
These achievements are the result of a to research and innovation, investing goals to tackle climate change,
journey that requires consistency and in raw materials, new ingredients, focusing on decarbonisation,
determination; today, those who choose production processes, innovative circularity, biodiversity and water.
our haircare and skincare products are formulas and sustainable
not just selecting an effective formula, packaging. In 2024, more
but also embracing a new paradigm, than 3% of total revenue was
a new way of doing business - one allocated to R&D, supporting
that is truly and tenaciously focused a team of 65 professionals
on people and the environment.” working in three laboratories
Results are driven by export sales, and four expertise centres at
which have increased further to 82%. the Davines Group Village in
The USA remains the leading market, Parma. Davines West Village,
while Italy is the second. Revenue in inaugurated in 2024,
North America (USA and Canada) is a 1,000 sq.m. expansion
reached %115 million, 1 +12% increase with new offices and
compared to 2023, while Italy’s revenue recreational spaces.
exceeded €54 million (+6% compared The plant’s production
64 www.exportmagazine.net