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EVENTS

67% of products used in Europe and 55% of those worldwide
are made in our country. ITA continues to support the sector’s
internationalisation by collaborating with BolognaFiere to
expand the Cosmoprof format into key foreign markets,
further strengthening the role of Italian cosmetics as
an ambassador of Made in Italy worldwide”.
Supporting the business activities of Cosmoprof Worldwide
Bologna is also Cosmetica Italia – the National Association of
Cosmetics Companies, present at Block D of the Service Center
with a dedicated installation. “In synergy with the Cosmoprof
exhibition system, Cosmetica Italia has always promoted the
competitiveness and international expansion of its member
companies,” says Benedetto Lavino, President of Cosmetica
Italia. “Italian cosmetic manufacturing is widely recognized
and appreciated internationally for its innovation, high quality
standards, flexibility, craftsmanship, creativity, and tradition.

DYNAMIC AND FUNCTIONAL
BUSINESS TOOLS AND NEW
SOLUTIONS TO FACILITATE
OPERATORS
Cosmoprof Worldwide Bologna continues to be a
strategic event for stakeholders from around the world.
“The event remains the only international exhibition offering a
comprehensive view of the latest developments in the beauty
industry, thanks to the presence of all industry sectors in
The collaboration with one location, from the supply chain to the finished product,”
the Ministry of Foreign highlights Enrico Zannini, General Director of BolognaFiere
Affairs and International Cosmoprof. “The coordinated opening of all pavilions on
Cooperation, as well the same day, Thursday, March 20, a formula successfully
as ITA – Italian Trade introduced last year, increases interaction between various
Agency, has enabled channels and sectors. To meet the needs of operators and
the participation of exhibitors looking for more dynamic and immediate tools to
over 80 delegations, approach the market, this year’s edition of Cosmoprof also
including major introduces a new exhibition layout. This solution allowed us
importers, distributors, to expand the exhibition offering to include new product
and retailers from categories particularly influential for the market, adapting
around the world, with to the needs of our community.” Cosmoprof also provides
particular focus on the United States, Africa, and the Gulf and essential business opportunities for the growth of the
Middle Eastern regions. “Cosmetics Confirmed as a Pillar of industry through services such as Cosmoprof My Match, an
Made in Italy Excellence, Driving Innovation and Global Market exclusive matchmaking software available to professionals
Growth,” declares Matteo Zoppas, President of ITA Agency. to organize business meetings directly at the fair, and
“Cosmetics continues to be a hallmark of Made in Italy, personalized consultancy services backed by the expertise of
demonstrating dynamism, innovation, and an extraordinary the Cosmoprof team to address the needs of all distribution
ability to adapt to global market shifts,” says Matteo Zoppas, channels. To optimize the participation of buyers from all
President of ICE Agency. “From January to October 2024, major continents, the Buyer Lounges, set up in Pavilions 14
Italian exports in the sector reached nearly 7 billion euros, and 36, catering to the premium and prestige Cosmoprime
marking a growth of over 10% compared to the same period channel and the mass market Fragrance and Cosmetics sector,
in 2023, a year that had already seen an impressive 20.3% play a crucial role by offering a welcoming and functional
increase over 2022. These results confirm the leadership of space for discreet interactions. Pavilion 37 hosts the Hair
our companies, which are at the forefront of research and Lounge for hairstyling professionals. There is also a lounge
innovation, anticipating the demands of international markets. curated by the Group of Cosmetics with Natural and Herbal
Today, exports represent over 40% of the sector’s revenue, Characteristics of Cosmetica Italia, located in the mezzanine
with Italy solidifying its leadership in makeup production: between Pavilions 21 and 22, dedicated to the herbal sector.

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