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EVENTS

COSMETICA NORTH AFRICA

ALGERIA NEXT JANUARY 2026

Notable growth of the cosmetics

market in Algeria and North Africa

The 2025 edition of Cosmetica Algeria,
held from January 22 to 25 at the
Palais des Expositions d’Alger, SAFEX,
marked a significant milestone in
the North African beauty industry.
The event attracted +35.000 b2b visitors,
over 250 exhibitors from 15 countries,
including a substantial presence
of Italian and European brands,
underscoring the region’s growing
appeal to international markets.
The exhibition showcased a
comprehensive range of beauty products
and services, from skincare innovations
to salon equipment and fragrances. This growing interest aligns with expectations of even greater
This diversity provided attendees with market projections, which participation and continued growth in
with valuable insights into current trends estimate that revenue in Algeria’s the region’s beauty industry.
and future directions of the industry. cosmetics market will reach The Algerian cosmetics market is
The event’s success was further approximately US$500 million booming, driven by a growing middle
highlighted by the participation in 2025, with an annual growth class, a young, beauty-conscious
of numerous Italian and European rate of 2.12% from 2025 to 2030. population, increasing e-commerce
exhibitors, who reported positive The success of Cosmetica Algeria 2025 activity, and a demand for both luxury
outcomes and expressed strong not only highlighted the country’s and natural beauty products.
intentions to return for future editions. expanding market potential but also The country’s strategic location
The robust turnout of over 35,000 reinforced its position as a strategic hub in North Africa and its rising consumer
professionals and decision-makers for international beauty brands aiming base make it a crucial market for
from across the region reflects to penetrate the North African market. international beauty brands, further
Algeria’s burgeoning status as a key Looking ahead, the next edition is solidifying Algeria’s place as a key
player in the beauty sector. scheduled for January 21 to 24, 2026, player in the regional beauty industry.

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