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COMPANY

VIRGO NOUBA

AND

THE UNION OF TWO COMPANIES

WITH DIVERSIFIED TARGETS

a strategy targeted to expand the portfolio, keeping
the unique identity and values of both brands.
While Nouba has built up its reputation on a rich
history and a vast international distribution, Virgo
stands out for its innovative approach and its capacity
to capture the trends emerging from the cosmetics
market. This strategic synergy allows both brands to
explore new opportunities, expanding their offer and
strengthening their presence on the global beauty
market. The acquisition will not influence the daily
operations of Nouba Cosmetics, which will continue
to operate with its own identity and its dedicated
team. Virgo Cosmetics undertakes to preserve the
heritage and values of Nouba, ensuring that the
A new chapter in brand continues to prosper and expand, carrying on

its mission of offering high quality products which
the world of beauty celebrate beauty in all its forms. This move represents
GOLD ON BLACK BLACK ON WHITE not only a significant milestone for Virgo and Nouba
but also marks a moment of great potential for the
future of beauty, where tradition meets innovation
to create something truly extraordinary.

Virgo Cosmetics has just acquired the majority
shareholding in Nouba Cosmetics, the iconic
BLACK ON GOLD WHITE ON BLACK
Italian brand well known for its heritage and global
presence since 1978. Nouba Cosmetics, founded
by the visionary make-up artist Rosy Armanini,
redefined the concept of beauty through colours
and innovation, putting high quality products loved
all over the world on to the market. Its historical
importance and global distribution make it a brand
that is admired and respected, with a consolidated
presence in over 40 countries. Virgo Cosmetics, on
the other hand, represents the new era of beauty,
with a focus on innovation and satisfying the
demands of a modern and aware public.
This acquisition not only celebrates the union of two
brands with diversified targets, but also represents
Mahmood chose to wear Virgo make-up
10 at the Sanremo Song Festival