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fresh perspective and our dynamic approach
to the beauty market. Together we can go
beyond the traditional limits, exploring new
ideas and concepts that resound with the
modern consumer. The acquisition of Nouba
Cosmetics by Virgo under the guidance of
Lorenzo Marchetti does not only assert the
rise of Virgo into the beauty world but also
a tribute to the continuous evolution of the
industry. With this strategic union, Marchetti
has shown that looking to the future
through the lens of innovation and respect
Famous journalist and fashionist Anna Del Russo for tradition is the key to continuously
reinventing the art of beauty.
INTERVIEW WITH LORENZO MARCHETTI EM: Were there moments of doubt

VIRGO ART DIRECTOR or uncertainty during the acquisition
process? How did you overcome them?
LM: As in every major decision, there were
EM: What role did you play in orchestrating moments of reflection but no real doubt.
this acquisition? The clarity of the vision shared by Virgo and
LM: As Creative Director, I worked in close Nouba has always enlightened the path.
contact with our team to evaluate how the At times of uncertainty, I relied on the team
legacy of Nouba could be integrated with and our common passion to guide our
the Virgo philosophy. My vision was to decisions.
create a unique synergy that respected the
history of Nouba, while bringing a breath of EM: What message do you want to send
Virgo innovation into the mixture. to the consumers and fans of Nouba
with this acquisition?
EM: What does this acquisition mean for LM: I want them to know that Nouba is
the future of Virgo Cosmetics? in excellent hands. We have the greatest
LM: It means that we can expand even more, respect for what Nouba represents and
bringing with us a legacy of excellence and for its consumers. This acquisition is not
innovation. Nouba opens the doors to new only a question of business, but a union
markets and offers Virgo the opportunity to of hearts, minds and visions. Together, we
explore new dimensions in the creation of will celebrate beauty in all its forms, paying
beauty products. tribute both to innovation and to tradition.

Mahmood and Lorenzo Marchetti EM: Which aspects of Nouba attracted EM: Looking to the future, what re your
at Sanremo Festival you in particular? hopes and your dreams for Virgo and
EXPORT MAGAZINE: Lorenzo, how did LM: I was struck by their capacity for Nouba?
the idea of acquiring Nouba Cosmetics innovation, as shown by the invention of LM: I am dreaming of future where Virgo
come about? bronzer and liquid lipstick. and Nouba can continue to inspire, innovate
LORENZO MARCHETTI: The idea was triggered Nouba has a history of anticipating trends, and make beauty accessible to all. I want
off by the desire to expand our range of action which is something that resounds deeply our brands to be not only synonymous with
in the world of beauty, embracing a brand with with our mission in Virgo. quality and innovation, but also inclusivity
a history rich in innovation like Nouba. and personal expression.
In Nouba we recognize a pioneer, similar to EM: how do you think Nouba will benefit My greatest dream is that, through our joint
Virgo in spirit and vision, which has always from the innovation and energy of Virgo? efforts, we can continue to make people
been able to anticipate consumers’ wishes. LM: Nouba will benefit enormously from our smile every time they use our products.
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