Page 46 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

ROSA VAIA and

VIEFFENOSELAB

THE

A MULTI-FACETED ACTIVITY

A passion for fragrances
Rosa Vaia has opened Rosa Vaia is Master Perfumer and sole owner of the company Vieffe NoseLab,
a multifaceted Venue located in the idyllic surroundings of the Park of the Partenio near Naples. She is
always on the outlook for new ideas to create unique, beguiling and sophisticated
foR the celebRation fragrances. As from this year, she is also sharing her extensive knowledge and skills

of peRfume fRom a to Z with the students of the Italian Perfumery Institute, where she holds a course on
niche perfumery, from creation to production and distribution.

We interviewed Rosa Vaia about her
important entrepreneurial project

EXPORT MAGAZINE: You have EM: How did you study the environmental, part
recently opened the Vieffe and what do you do in the Noselab?
NoseLab, half-way between a RV: One of the criticalities deriving from the location
demonstration laboratory and in the Park is represented by the emissions of alcohol,
a production plant; how did which we have annulled thanks to a system of hoods; in
this project come into being? addition, we have a very meticulous fire prevention plan.
ROSA VAIA: During the pandemic, We worked very hard to avoid any type of emission and
during the long walks in the open all rejects are also treated and put back into production;
air with my family in the Park of special attention is also paid to waste management,
the Partenio, in the province of Concerning the buildings, there has been no increase in
Avellino, I noticed some abandoned buildings, a former volume, nor do we plan any for the future. In addition,
industrial estate in the park, which had been vacated the roads and logistics are commensurate to the very
after an insolvency. I saw in these ruins the potential to reduced volume of a soft plant, which does not have
do something I had been thinking about for some time, large daily loads and seldom heavy vehicles. The access
a small laboratory that summarized all the production road that leaves from the municipal roads has stayed
phases of fragrance and which would allow me to work the same in beaten earth, along which I have planted
directly on creativity with clients, for prototypes and autochthonous trees typical of the park, including
small batches. This site, located in a panoramic point aromatic plants of the Mediterranean maquis, buying
with a view over the Gulf of Naples, inspired me for the young plants from regional forestry nurseries. This
the idea of the Noselab. After an attentive study of the green path, which is accompanied by the species of
constraints, and with quite a few problems, I bought it wild herbs and shrubs already present, enhances the
and transformed it into a production site with a reduced access and at the same time reduces the impact of the
impact and zero emissions. traffic linked to the site’s activity; it is also a prelude

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