Page 51 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

LUMSON LAUNCHES A RANGE

OF HAIR CARE SOLUTIONS

Representing the second-largest beauty market with a 15% market share after skincare (source: Euromonitor 2023), hair care has
undergone a radical transformation in the past decade, both in terms of prices and product offerings. Today, the market is divided into
shampoo & conditioner (38%), hair styling products (24%), coloring products (22%), and treatments (16%) while the care segments,
particularly masks and specific, often holistic treatments, have been gaining more space both on shelves and in daily routines. They’ve
redefined hair care, paving the way for new product developments and the entry of new players. The data confirms the golden age of
hair care and the dynamism of the market, with nearly 300 brands in Europe alone: between 2020 and 2023, the value of hair care grew
by +11.9 billion dollars, with a retail price increase of over 15% and a CAGR of 4.8%. This growth is attributed to a renewed focus on
hair and scalp care with hair becoming an essential aspect of self-care, alongside diet, exercise, and rest. The trend is moving towards
holistic products that address the overall health of hair, as well as the mind, and spirit, offering sensory and emotional benefits.

WELCOME TO SLIM, address the progressive fusion of hair care Minimalism-inspired solutions with
VERONA, AND ROUND and skincare (skinification). distinctive design and clean lines in

Leveraging its expertise in skincare and sizes ranging from 50 to 200 ml. We’re
makeup where it is a well-established talking about VERONA, the hair care line
leader, Lumson has decided to enrich its consisting of PETG bottles to be paired
portfolio with three lines dedicated to the with both traditional and precision
hair care world and to do it by providing dispensing systems for professional
a complete ‘turnkey’ service including applications focused on the scalp.
bottles, dispensing systems, decoration, Then there’s ROUND, the line dedicated
and accessories. to products more closely linked to nature.
The distinctive elements of ROUND bottles
include muted colors, a soft-touch finish
giving them a particularly smooth feel,
rounded profiles that confer a graceful,
delicate look, and a wide range of dispensing
systems and materials to choose from
(glass and PE). The bottles, ranging from 50
to 250 ml, are designed for products that
are applied directly to the hair or scalp.”

SLIM is a well-structured collection with
clean, timeless lines. The wide variety
of options provides the perfect solution
SLIM, VERONA, and ROUND are three for every need and type of formula.
comprehensive hair care collections Comprising 9 different bottles ranging
in terms of both materials used and from 30 to 400 ml and available in various
accessories. With 19 solutions available in materials (glass, PET, PE), SLIM is the ideal
various sizes, these collections were created solution for those seeking elegance and
to suit different product types present in sophistication coupled with functionality
the market, from serums to masks, and to and practicality.