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         American Legends











                      THE EVOLUTION OF AMERICAN FRAGRANCES






             American Legends is the long-awaited companion to Perfume Legends,
             the  cult  book  in  which  French  perfumers  spoke  openly  for  the  first
             time about their work and the sources of their inspiration. “There is
             no book like it,” stated Edmond Roudnitska, the celebrated perfumer.
             Now, in American Legends, Michael Edwards documents the evolution,
             richness and sheer originality of American fragrances from Elizabeth
             Arden’s Blue Grass (1934) to Le Labo’s Santal 33 (2011). The result is
             living history, told through the words of the creators behind forty
             legendary American perfumes. Michael will present American Legends
             in New york at the Fragrance Foundation Award Nomination luncheon
             on April 11 ; to the Fashion Institute of Technology on April 15 ; and
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             to the American Society of Perfumers on April 18 . He will present the
                                                         th
             book to the Fragrance Foundation in London on May 16  and then in
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             Geneva, on June 25 , at the World Perfumery Congress. The book will
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             be available from the April 9  on fragrancesoftheworld.com
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                                                                                 michael edwards is the well-known

                                                                                   founding editor of ‘Fragrances of
                                                                                  the world’, the authoritative guide
                                                                                       to perfume classification.

                                                                                during a career spanning more than
                                                                               forty years, he and his team have classified
                                                                                and matched over 50,000 fragrances,

                                                                                   family by family, scent by scent.
                                                                                  The history of modern fragrances
                                                                                 fascinates michael. he is the author

                                                                                 of ‘perfume Legends II’, the seminal

                                       American Legends                              book that traces the evolution
                                    ISBN: 978-0-6454839-0-1
                                          308 pages                                       of French fragrances.
                                        23 x 3 x 30.5 cm
                           www.fragrancesoftheworld.com/AmericanLegends           For the first time, perfumers spoke

         50                                                                          openly about their work and
                                                                                    the sources of their inspiration.
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