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COMPANY

ASTRA

MAKE-UP

INNOVATION AND

HIGH QUALITY AT

AFFORDABLE PRICES

Astra Make-Up,the Italian beauty brand which for
over 35 years has guaranteed for its Astra Lovers
products with innovative textures and of a very
high quality at affordable prices, closed 2024 with a
+10.4% compared to the previous year and, for 2025,
aims at an increase in revenue comprised between
15% and 20%, with particular attention to export and
the significant increase of the impact of the turnover
from foreign markets.

“2024 was an introduction and a preparation for a 2025
aimed at the internationalization of the brand and the
conquest of new market shares in export; in this regard
we have boosted the sector with the introduction
of new figures to support the already existing ones
and for an even more complete and heterogeneous
Export Team, ideal to expand the Astra brand with
even more strength on international markets. We will The company also announced at the start of the year
be committed on multiple fronts, from the Latam, the the arrival of Dr Lola Serrano Segovia as the new Sales
Middle East and the APAC, but the main focus will be on Director for Spain, with the aim of optimizing the
continental Europe, where we are investing resources performances of operations in the Spanish area and
and capital,” says Simone Settimi, General Manager continue to reinforce the offer, further improving the
of ASTRA Make-Up. capacity to meet the needs of clients and partners.

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