Page 19 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

ASTRA rendezvous to present the new references in the

range and to be able to physically meet potential
and consolidated partners. The brand
started the year in the USA, where it
MAKE-UP North America, fundamental for the
went on the occasion of Cosmoprof
development of the Latam markets.
This continues in the spring with the
presence at Cosmoprof Worldwide
Bologna, where it will be presenting
the most important new products of
the first half of the year: the first is the
Private Dream collection. Four Face
Palettes and four Eye Palettes in which
every detail speaks of exclusivity and
intimacy, transforming make-up into a personal and
precious experience. Private Dream Eyes Palette
will also be on show in the showcase dedicated to
new products at COSMOPACK (Hall 20 - Stand D26)
as well as at the brand’s stand at COSMOPRIME,
hall 14 – stand D/26-E/25. In Bologna the brand will
also be presenting two new references for the Astra
Skin line: Face Sun Stick Spf50 and the Face Mist.
Lastly, there are also the new products in nail art
with Pastel Alchemy, the new collection of Lasting
Gel Effect where the pastel colours encounter the
mystery of alchemy, and Tonal Academia, the new
collection of My Laque, which interweaves the
fascination of American high schools with earthy
and velvety shades which evoke study, creativity
and quiet refinement. In the second half of the year,
the company will also be present at BeautyIstanbul,
in the lively heart of the Turkish metropolis and will
then fly to Dubai for BeautyWorld Middle East.
“Our expectations on internationalization are very
ambitious and we are looking forward to a double-digit
percentage growth for the first year and reaching 30% of
the global turnover in the three years,” Settimi concludes.

At the same time, the brand will continue to invest
in the domestic market with initiatives aimed at
increasing client loyalty and reaching new segments
of the public. The strategy includes a targeted
investment in marketing actions and initiatives of
corporate welfare finalized at consolidating the
image of the brand and making it increasingly
attractive for a wide range of stakeholders, from
clients to partners, up to collaborators.
In 2025 as well, Astra Make-Up will be present at
the main international fairs, with a full calendar of

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