Page 42 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

MIA MAKEUP

ITALIAN BEAUTY TAKING THE WORLD

With its roots firmly planted in Italian excellence, MIA
Makeup continues to redefine beauty, one product
at a time. There are many new products coming in
the first semester 2025. The first launched three
standout products are: Flash Up, Drippy Blush, and
True Lock, each designed to elevate your beauty
routine. Flash Up is a liquid highlighter that delivers
a radiant, natural glow. Its lightweight, hydrating
formula blends seamlessly into the skin.

For years, MIA Makeup has been a symbol of excellence
in the cosmetics industry. A 100% Made in Italy brand,
it has turned the art of beauty into a personalized
experience for women everywhere, blending passion
with innovation. Born from the vision of a team deeply
connected to the worlds of fashion and cosmetics,
MIA Makeup combines scientific research, stylish
design, and high-quality products.
The brand offers a complete range of makeup
and skincare solutions, each crafted to enhance
individuality and celebrate the Enriched with Jojoba Oil, Vitamin E, and Lavender
uniqueness of its customer, making Extract, it nourishes while providing a customizable
premium beauty accessible to all. luminous finish that lasts all day. Drippy Blush is the
From vibrant lipsticks to nourishing liquid blush that transforms your look instantly. Its fluid
skincare, MIA Makeup satisfy a texture melts into the skin for a natural, dewy “bonne
diverse audience, reflecting the mine” effect. With buildable color and nourishing
individual beauty worldwide. ingredients like Jojoba Oil, Vitamin E, and Lavender
MIA Makeup is more than a Extract, it enhances your cheeks with a radiant touch.
brand - it’s a community. Last but not least, True Lock Foundation redefines
Through its stores, e-commerce the idea of a flawless coverage with its no-transfer
platform, and growing social effect. Offering medium-high coverage and a natural
presence, the company fosters matte finish, it lasts all day without smudging. Infused
a connection with beauty lovers with Sweet Almond Oil, Vitamin E, and Panthenol, it
around the globe, inspiring confidence provides SPF 25 protection and all-day comfort,
and self-expression. suitable for all skin types.

40