Page 47 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

This philosophy is further exemplified
by Lumson’s decision to enter into the
fragrance segment, offering the world of
perfumes its extensive expertise in glass
manufacturing, decoration, and in-house
production of droppers and cosmetic
pumps which are one of the company’s
flagship products, available in a variety
of materials, engine mechanisms, and
dosages.
Cosmopack 2025 is the perfect stage for
new launches and where Lumson will
unveil its first-ever packaging line for
the perfume industry: a collection of 13
premium, minimalist, and impeccably
designed solutions in 50 mL and 100 mL
formats.

LUMSON LAUNCHES TAG ELECTA,

THE AIRLESS REVOLUTION

IN A SQUARE FORMAT

Debuting in Lumson’s 50th anniversary year, TAG ELECTA: the Italian company’s first airless with
pouch in a square design. The company, known for its wide range of airless solutions available
in different sizes (from 15 to 100mL) and materials (glass, plastic, paper, aluminum), has recently
introduced the new shape in 15, 30, and 50ml sizes. The result of Lumson’s immense expertise
in working with and decorating glass, a noble and versatile material perfect for enhancing
cosmetic products, the new TAG ELECTA finds absolute harmony in its proportions. A shape
with a sculptural, harmonious design, defined by geometric purity and precision. A solution that
combines functionality without sacrificing aesthetics.
The linearity of the shape is blended with an original touch of color: orange- a vibrant hue that
exudes passion, energy, vitality, and thanks to an inner lacquering decoration technique, highlights
the bottle’s contours to absolute perfection. All this is adorned with gold hot stamping, a color
that is also reflected in the shiny gold cap and pump. TAG ELECTA, with its architectural solidity,
represents a contemporary solution with distinctive character. Design and sophistication,
without overlooking safety and sustainability. Thanks to pouch technology, the new TAG
ensures perfect formula integrity, protecting it from the risk of contamination. Moreover, like
its predecessors, it is an airless option that facilitates responsible consumer practices thanks
to the possibility of separating the components (glass from plastic) for recycling. TAG ELECTA is
only the beginning of the many innovations set to define 2025—a milestone year for the Italian
company as it celebrates its 50th anniversary and gears up to introduce several new products.

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