Page 51 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

EM: You have recently opened a division EM: Do you think that this new area
dedicated to the pharma sector; are of business represents, as well as a
synergies planned with the cosmetics challenge, an opportunity to refine
business? your skills at the level of technology
PA: Yes, this evolution reflects a strongly and innovation?
growing trend: the convergence between PA: More than an opportunity, it can be
the pharma world and the beauty world, a real game-changer for our approach
in the area of wellbeing. to innovation. Expansion into the
More and more consumers are looking pharma sector allows us to further raise
for products with a level of effectiveness the bar in terms of scientific research,
and scientific validation comparable to technological development and validation
the pharmaceutical one. of the effectiveness of products. Today
The boundary between the two sectors is the frontier between beauty and
increasingly blurring thanks to innovations pharma is being whittled down and
such as biotech beauty, patented we want to be amongst the leaders of
ingredients and more stringent testing this transformation. The integration of
protocols. In Beautyvibe, this synergy biotech technologies, next-generation
is already a reality. Our approach to ingredients and testing at pharmaceutical
innovation, is guided by an advanced level standards lets us develop increasingly
of research which takes inspiration from advanced high-performance solutions
pharmaceutical models, applying the and with unprecedented scientificity in the
highest scientific rigour to formulation, cosmetics sector. We could be at the start INTERVIEW WITH
claims, and efficacy tests. Our new well- of a new era for the beauty sector. LUISELLA BOVERA,
being division allows us to explore highly SENIOR VICE PRESIDENT –
advanced ingredients, improve the EM: Have you had collaborations
performance of skincare and haircare with university institutes, research INNOVATIVE PRODUCT
products and develop more targeted centers and start-ups to develop new SOLUTIONS - COLEP CP
solutions. This contamination between technologies, also targeted to produce
beauty and pharma is not only an and offer your customers solutions
opportunity but a strategic direction that marked by sustainability? EM: Considering the current and future
will elevate the beauty sector to higher PA: Yes, the collaborations are a trends of consumption in the sector
standards of efficacy and innovation. fundamental part of our strategy of of cosmetics, what is the response of
innovation. We operate in a dynamic Beautyvibe to meet consumers’ new
ecosystem of research and development, demands?
connecting our expertise with highly LB: The beauty market is undergoing an
advanced companies, not only in Portugal, unprecedented transformation, driven by
to bring technologically advanced and increasingly demanding and knowledgeable
highly sustainable solutions to beauty. consumers who are looking for products
We are referring to university institutes, that offer real results, absolute safety and
partners in the field of packaging and raw tangible innovation. As the frontier between
materials, as well as experts in various beauty, wellness and pharma is being
disciplines so that they work alongside whittled down, to respond to this revolution,
us in developing increasingly more we rely on three strategic levers:
performing products. SCIENCE + INNOVATION = PERFORMANCE

49