Page 50 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COLEP CP
INTERVIEW

AN IMMEDIATE ACCESS TO INNOVATION TO OFFER

HIGHLY ADVANCED AND SUSTAINABLE SOLUTIONS

WE INTERVIEWED PIERO ACCARDO, CEO, AND
LUISELLA BOVERA, SENIOR VICE PRESIDENT –

INNOVATIVE PRODUCT SOLUTIONS, COLEP CP,
WHO TOLD US ABOUT THEIR MANY NEW
PRODUCTS AND PROJECTS UNDER DEVELOPMENT,

PRESENTED AT COSMOPROF IN BOLOGNA

and translate the needs of the market into on the international scene. Our priorities
innovations. Our approach to innovation will be, in addition to the consolidation of
is continuous and structured: we develop the European market, the development of
over 130 new formulations a year, we test the non-European markets, in particular
new technologies and we have the aim of the USA where we are already present. It
boosting innovation for all our clients. is our intention to extend our offer which
Thanks to our Innovation Hub in Portugal today covers Hair Care, Skin Care, Personal
and our R&D in Poland and Mexico, we are Care and Sun Care, to other categories of
bringing to Cosmoprof not only products, the world of Beauty and Wellbeing.
INTERVIEW WITH but solutions conceived for the brands We will act on a strategy of attracting the
best talents to our Innovation Centers
that want to bring cosmetic innovation
PIERO ACCARDO, quickly to the market. and, in some selected cases, also growth
CEO OF COLEP CP through external lines. Technology and
EM: What are the main strategic paths of the use of artificial intelligence and the
growth that you see in the next 3-5 years? completion of digital beauty solutions will
EXPORT MAGAZINE: Also this year PA: In the coming years, Colep Consumer increasingly be part of our service offering.
Beautyvibe is at Cosmoprof/Cosmopack Product aims to assert Beautyvibe as We also plan to further reinforce our
Bologna, does this confirm that a platform for innovation in Beauty, industrial platform which today already
expanding on to new markets is one of integrating skills and capabilities, unique offers global coverage to our clients.
your objectives?
PIERO ACCARDO: We cannot miss
Bologna: it is the most important trade
show in beauty and, for a company like
ours which is continuously expanding,
not only geographically but also in terms
of innovation, Cosmoprof Bologna is the
most important stage at international
level to present the new products in the
cosmetic sector. The beauty exhibitions
represent key moments for us where we
concretely show how we anticipate trends

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