Page 52 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

Our formulations come into being in our With customizable creations and proven
Innovation centre where a team of over 50 claims, we give brands the instruments
people studies, formulates and works on to move easily in a continuously evolving
a daily basis to develop the best cosmetic sector, redefining the future of beauty.
products, with highly advanced tests of Patents and new technologies  We are
efficacy, in order to offer products that not constantly developing new formulations
only make promises, but offer measurable and, if possible, we try to patent new
results. products that anticipate the needs of the
CLEAN BEAUTY & BEYOND market.
95% of our formulations are clean and On average, we file four to five patents
vegan, and 92% have clinically proven each year, focusing on innovative
efficacy tests. Every product is conceived formulas and advanced technology
to offer high performances with a decisive deliveries to improve the efficacy of the
impact, following the highest standards of products and offer really performing
safety, sustainability and transparency. solutions. Advanced sustainability and EM: Cosmoprof is a showcase for the
HYPER-SPEED DEVELOPMENT innovative packaging  Our commitment world. What will you be focusing on to
& CUSTOMIZATION to sustainability goes beyond the simple strike home?
Trends change quickly and we are trying use of clean and natural ingredients. LB: Cosmoprof is the international stage
to be a step ahead. Our Innovation Model We develop water-wise formulas to where we show the innovative DNA of
lets us develop and test new formulations reduce the consumption of water, we use Beautyvibe; our approach to being highly
very quickly, offering solutions that can eco-conscious packaging and we invest advanced, where science, technology
be highly personalized to guarantee in innovative materials to offer solutions and creativity merge in our process of
our customers an immediate access to that combine aesthetics, functionality innovation. Our focus is clear: highly
innovation. and a reduced environmental impact. targeted solutions, which combine science
In parallel, our digitalization team has and sensoriality.
EM: Your company has focused on improved our way of working thanks We will be presenting a collection of
innovation from the very beginning. to innovative instruments such as our skincare which goes beyond skincare;
What are the areas of greatest platform of digital management which a highly advanced collection inspired
investment for your marketing and integrates data from marketing, R&D, by psycho-dermatology, which tackles
R&D departments? regulatory affairs, and packaging, the deep bond between mind and skin,
LB: Last year saw the greatest providing immediate access to strategic developing formulas designed to calm,
investment (3.5 million) in the opening information to optimize development rebalance and regenerate.
of our Innovation Center in Porto. Our processes and accelerate time-to- This is a new approach to beauty which
marketing and Research & Innovation market. takes on stress as the real hidden enemy.
divisions are structured to intercept We have built up a network of strategic Living in a period of constant stress, our
and anticipate the macro-trends of the partnerships, including the One Asia skin becomes the first reflection of our
sector, to transform them into concrete Network, which allows us to draw on mental state. In the world of haircare,
solutions; all thanks to a model of innovations from key markets such as we can meet the growing demand for
development that integrates advanced Japan. customization with a range that allows
research, technology and sustainability. In addition, we work with experts in every consumer to create their made-to-
Our main areas of investment include: the sector –hair stylists and beauty measure routine, combining “concentrated
Future-forward formulations  we professionals – to test and optimize our shots” targeted both for the individual type
develop over 130 new formulations formulations in real scenarios, ensuring of hair and for specific objectives such as
every year, designed to offer high high performance and adaptability to moisturization, volume and repair.
performances which are validated by various market segments. Lastly, we are presenting a capsule
tests of efficacy. Our Future-Forward Our approach is clear: to combine collection dedicated to a K-trend that is
Innovation combines market insight and science, technology and sustainability to taking over the world: a simple, effective
technologies to create products that offer highly advanced beauty solutions, and instant approach to obtain a visibly
anticipate the demands of consumers, capable of anticipating the future of the radiant, polished and glass-like skin in a
combining science and sensoriality. sector. few steps…
Claudia Stagno
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