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their microbiome research, stating: “We’ve discovered specific Skin Care and Age: Local Perspectives
bacterial strains that correlate with wrinkle severity, paving the The survey shows striking regional differences in perceptions
way for precision products.” Innovations such as Lancôme’s of anti-aging skin care affordability, with the United States
HAPTA, a device designed to assist individuals with motion (4.11) and India (3.89) expressing the highest concern, while
disabilities to apply make-up, showcase beauty’s role in China (2.97) perceives it as less of an issue. Interestingly, these
restoring dignity and independence. Nicola Palmarini, Director perceptions do not align with median income levels, as even
of the UK National Innovation Centre for Ageing, added that higher-income countries like the United States view effective
“aging innovations like transient epigenetic reprogramming and skin care as too expensive. This highlights that affordability
metformin research are setting the stage for longer, healthier concerns are shaped more by local market factors and cultural
lives.” [...] For the first time, the FDA has approved a study on attitudes than by income.
metformin as a drug to potentially treat all diseases by addressing
aging itself. This could redefine aging as a treatable condition,” he
noted. The intersection of biotechnology and beauty also draws
significant attention. Melis Del Rey, General Manager of Beauty,
Baby & Beauty Tech U.S. Stores of Amazon, commented: “I’m
fascinated by biotechnology’s potential to reinvent the industry.
Aging can be addressed and possibly reversed, opening exciting
opportunities.” Nicola Palmarini echoed the importance of
such innovation, which expands into other fields like urban
planning, stating that frameworks like “the City of Longevity”
[which is a concept that embraces the transition from an aging
society to a longevity society] empowers cities to proactively
support citizens in living healthier, longer lives through urban
touchpoints.” Innovations in longevity are now backed by global
investments. Mr. Palmarini further shared that “Saudi Arabia’s
Hevolution Foundation has committed $1 billion annually to * Survey of 1,083 consumers between the ages of 18 and 80+ from Brazil (115), China (206),
France (110), India (223), Morocco (112), Nigeria (118), and the United States (199).
aging biology research indefinitely, transforming the global
landscape of longevity science.” In addition, advances in AI, such
as Google’s AlphaFold, are revolutionizing the understanding of Future Outlook
protein dynamics, paving the way for significant breakthroughs BEAUTYSTREAMS, the main sponsor of the Summit and report,
in health and aging. The beauty industry is at the helm of created this forecast with its team of senior trend forecasters.
scientific, technological, and creative convergence to address the The insights incorporate key findings from the Openstreams
multifaceted aspects of aging. “From groundbreaking research Global Beauty Industry Summit: The Aging Forum, focusing on
to societal impact initiatives, the commitment to creating a identifying ethical and profitable opportunities for the beauty
future where aging is embraced with dignity, independence, industry. Below is a preview of the full report, which includes
and innovation is stronger than ever,” stated Lan Vu, Founder & in-depth, category-specific recommendations for business-
CEO of the Openstreams Foundation. first strategies.

RELATED CONSUMER SURVEY 2024 FINDINGS*:
B
n elief in Preventive Skin Care: 53.4% of respondents (33.5% agree + 19.9% strongly agree) believe that anti-aging skin care
should be applied at a young age to prevent signs of aging, indicating confidence in skin care’s long-term benefits and
proactive approach.
I
n mportance of Emotional Connection: 52.22% of respondents (34.29% agree + 17.93% strongly agree) feel that how a
product makes them feel is more important than its anti-aging benefits, emphasizing trust in both the functional and
experiential value of skin care.
A
n ffordability Concerns: While 58.62% (34.68% agree + 23.94% strongly agree) think effective anti-aging skin care is too
expensive, this also underscores the perceived value and effectiveness of high-quality skin care products.

*Survey of 1,083 consumers between the ages of 18 and 80+ from Brazil (115), China (206), France (110), India (223), Morocco (112), Nigeria (118), and the
United States (199).

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