Page 61 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

DYNAMIC AND FUNCTIONAL BUSINESS
TOOLS AND NEW SOLUTIONS
TO FACILITATE OPERATORS
Cosmoprof Worldwide Bologna continues to be
a strategic event for stakeholders from around
the world. “The event remains the only international
exhibition offering a comprehensive view of the latest
national association of cosmetics companies, and developments in the beauty industry, thanks to the
public and private associations from key markets.” presence of all industry sectors in one location, from
The collaboration with the Ministry of Foreign the supply chain to the finished product,” highlights
Affairs and International Cooperation, as well as ITA Enrico Zannini, General Director of BolognaFiere
– Italian Trade Agency, has enabled the participation Cosmoprof. “The coordinated opening of all pavilions
of over 80 delegations, including major importers, on the same day, Thursday, March 20, a formula
distributors, and retailers from around the world, successfully introduced last year, increases interaction
with particular focus on the United States, Africa, between various channels and sectors. To meet the
and the Gulf and Middle Eastern regions. needs of operators and exhibitors looking for more
“Cosmetics Confirmed as a Pillar of Made in Italy dynamic and immediate tools to approach the market,
Excellence, Driving Innovation and Global Market this year’s edition of Cosmoprof also introduces a new
Growth,” declares Matteo Zoppas, President of ITA exhibition layout. This solution allowed us to expand the
Agency. “Cosmetics continues to be a hallmark of Made exhibition offering to include new product categories
in Italy, demonstrating dynamism, innovation, and an particularly influential for the market, adapting to the
extraordinary ability to adapt to global market shifts,” needs of our community.”
says Matteo Zoppas, President of ICE Agency. “From Cosmoprof also provides essential business
January to October 2024, Italian exports in the sector opportunities for the growth of the industry through
reached nearly 7 billion euros, marking a growth of services such as Cosmoprof My Match, an exclusive
over 10% compared to the same period in 2023, a year matchmaking software available to professionals to
that had already seen an impressive 20.3% increase organize business meetings directly at the fair, and
over 2022. These results confirm the leadership of our personalized consultancy services backed by the
companies, which are at the forefront of research and expertise of the Cosmoprof team to address the
innovation, anticipating the demands of international needs of all distribution channels. To optimize the
markets. Today, exports represent over 40% of the participation of buyers from all major continents,
sector’s revenue, with Italy solidifying its leadership in the Buyer Lounges, set up in Pavilions 14 and 36,
makeup production: 67% of products used in Europe catering to the premium and prestige Cosmoprime
and 55% of those worldwide are made in our country. ITA channel and the mass market Fragrance and
continues to support the sector’s internationalisation by Cosmetics sector, play a crucial role by offering
collaborating with BolognaFiere to expand the Cosmoprof a welcoming and functional space for discreet
format into key foreign markets, further strengthening interactions. Pavilion 37 hosts the Hair Lounge for
the role of Italian cosmetics as an ambassador of Made hairstyling professionals. There is also a lounge
in Italy worldwide. Supporting the business activities of curated by the Group of Cosmetics with Natural and
Cosmoprof Worldwide Bologna is also Cosmetica Italia Herbal Characteristics of Cosmetica Italia, located
– the National Association of Cosmetics Companies, in the mezzanine between Pavilions 21 and 22,
present at Block D of the Service Center with a dedicated dedicated to the herbal sector.
installation. “In synergy with the Cosmoprof exhibition
system, Cosmetica Italia has always promoted the
competitiveness and international expansion of its
member companies,” says Benedetto Lavino, President
of Cosmetica Italia. Italian cosmetic manufacturing is
widely recognized and appreciated internationally
for its innovation, high quality standards, flexibility,
craftsmanship, creativity, and tradition.

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