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of life stages and individual needs. The future promises a more
meaningful integration of function, self-expression, and care,
reflecting the dynamic nature of beauty across generations.

Fragrance
Retail As the beauty industry evolves to embrace
As the lines between beauty and health aging as a dynamic and empowering journey,
continue to blur, retail spaces — both fragrance is emerging as a vital component
online and offline — are uniquely of lifelong care. Beyond its aesthetic appeal,
positioned to meet the evolving needs fragrance is becoming an essential tool for
of consumers. This convergence is well-being, self-expression, and adaptation
especially critical as retailers play a to the physical and emotional changes experienced across life’s
growing role in promoting not just stages. From functional benefits to eco-conscious innovations,
beauty but overall well-being, fostering healthier lifestyles, and the future of fragrance in beauty reflects a deep commitment to
creating ethical consumer experiences. inclusivity, sustainability, and long-term consumer engagement.

Skin & Personal Care Packaging
The beauty industry is entering a As the global population ages, the beauty
transformative era as it redefines aging. industry will need to innovate packaging
Moving beyond the traditional “anti-aging” to meet the evolving needs of consumers
narrative, the focus now centers on longevity, across all of life’s stages. Packaging is
holistic health, and inclusivity. This evolution no longer just a functional element; it
reflects the changing priorities of consumers is becoming a medium for accessibility,
who demand ethical, science-backed sustainability, and inclusivity, reflecting
solutions that empower them to take control of their aging the diverse requirements of aging populations while benefiting
journey. Insights from The Aging Forum and BEAUTYSTREAMS’ everyone. By addressing changes in physical abilities, sensory
reports underscore the innovations driving the future of skin perceptions, and consumer values, the future of beauty packaging Unlock Market Opportunities Through
care and how they are reshaping perceptions of aging. aims to enhance well-being, convenience, and emotional
connection throughout consumers’ lives. New Approaches to Aging
Hair Care & Color
As aging continues to be redefined, the hair A Warm Thanks to the Partners Who Support
care and hair color categories are evolving Collaboration Across the Global Beauty Industry
to meet the needs of consumers across Following the Openstreams Foundation Global Beauty Industry
all life stages. With a growing emphasis Main Partner
on inclusivity, personalization, and Summit at the United Nations Headquarters, the Openstreams
science-backed innovation, the industry is
moving beyond the traditional anti-aging Supporters
narrative. Instead, it champions scalp health, self-expression, and Foundation launches the complimentary OOcial Report 2025.
BEAUTYSTREAMS’ concept of “grayclusivity” — embracing natural
gray hair while addressing individual textures, tones, and lifestyles.
This holistic approach acknowledges aging as a dynamic journey,
offering solutions that cater to evolving needs and preferences.

Color Cosmetics
As consumers’ expectations of beauty
evolve, the color cosmetics and nail care
industries are undergoing a transformation
that embraces new approaches to aging,
wellness, and inclusivity. No longer confined
to aesthetics, these categories are increasingly
tied to health-span beauty, emotional
well-being, and sustainability, catering to a diverse range

About The Openstreams Foundation About BEAUTYSTREAMS
The Openstreams Foundation is a non-profit organization committed to BEAUTYSTREAMS is the leading trend insights platform for the global beauty
fostering global collaboration, raising awareness of key issues in the beauty industry, serving as an indispensable resource for professionals across the entire
sector, and supporting education. By providing a platform for idea exchange, beauty supply chain. It delivers future insights, product forecasts, consumer analyses,
addressing challenges, and advancing knowledge, the foundation drives and market intelligence on both global and local levels to clients across six continents.
innovation and supports growth across the beauty industry. BEAUTYSTREAMS proudly supports the Openstreams Global Beauty Industry Summit.