Page 65 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

‘This 15 edition has been the most successful ever’, FACTS & FIGURES OF ESXENCE 2025
th
says Maurizio Cavezzali, co-founder of Esxence and
CEO of Equipe Exibit, ‘thanks to the contents proposed About 13,500 attendees
but also to the quality of the people attending, all 384 brands, divided into 107 Main Brands and 277 Spotlight
extremely well prepared and attentive to emerging
38 countries of origin of the brands (including some new entries:
Thailand, Barbados, Lithuania and Latvia)
17. 400 square metres of exhibition space

70% foreign exhibitors out of the total number of exhibitors

66% operators out of the total number of visitors
43 foreign operators took part thanks to the support of
ITA - Italian Trade Agency, from Brazil, China, South Korea, United
Arab Emirates, Japan, India, Mexico and the United States
24 conferences and meetings were held in the Esxence events
calendar, led by some of the most renowned experts worldwide
trends. This year, there was a significant enhancement
in the booths, with a 30% increasing request for nude
areas, a clear sign of maturity of the brands. It is not
only the fragrances, the bottles and the packaging
that shine for their uniqueness, but also the entire
concept and communication, which take on a central
role in the creative process. We had the possibility to
see a greengrocer’s counter, vending machines, an old-
fashioned train carriage, a beautiful old library and
ledwalls that realistically tell the story of some brands’.
‘Over the course of eighteen years and fifteen editions
am particularly proud of this edition of Esxence,
confirming the extraordinary dynamism of the market
and an innovative capacity that will shape the sector
for the next decade. In addition to being a platform
for launches and business development, Esxence
provides visitors and operators with content, analysis
and information tools, facilitating knowledge between
cultural institutions, opinion leaders and ensuring a
constant comparison, with the aim of nurturing and
evolving our market’.

Under the patronage of:
Lombardy Region, Municipality of Milan
of Esxence, we have become an essential reference With the support of:
point on an international level and a central event, Ministry of Foreign Affairs and International
able of offering growth opportunities to brands of all Cooperation and ITA – Italian Trade Agency
nationalities. We have given support to new markets,
with motivated retailers who have then given rise to Sponsor:
structured forms of specialised distribution’ - says CFF Creative Flavours & Fragrances
Silvio Levi, co-founder of Esxence and Director of Strategic Partner: Essencional
Essencional, who curated and coordinated, together Partner:
with Equipe Exibit, the workshops and lectures. ‘I
Accademia del Profumo, Beautystreams,
Business France, Italian Perfumery Institute, 63
L’Osmothèque, Les Parfumables, Master Parfums,
Milano Beauty Week, Mouillettes & co.