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EVENTS

PACKAGING PREMIERE

& PCD Milan 2025

FOCUS ON INNOVATION AND CREATIVITY

Packaging Première & PCD Milan is not only the best aim of exploring the challenges and opportunities of
showcase for packaging, design and responsible the future. Each day will be dedicated to one of the
innovation, but also an occasion to experience three pillars of Avant-Garde, the Packaging Première
three days full of events, talks and inspiring initiative aimed at redefining the concept of
conversations with leading industry experts and packaging design: sustainability (13 May), innovative
brands from around the world. materials (14 May), design (15 May). Once again,
Avant-Garde will present an exclusive selection of
cutting-edge projects, offering an overview of the
latest innovations that are shaping the future of the
industry. The jury, made up of renowned experts,
has been receiving the very last applications before
proceeding with the evaluation and selection of the
new projects, which will be showcased at Packaging
Première & PCD Milan in a dedicated area.One of
the most exciting feature is the interpretation of the
Art Gallery by artists Andrea Filippi and Gabriele
Moschin, experts in the integration of Artificial
Intelligence in their works, who have been entrusted
with the creative vision of Packaging Première
Lara Castagna, Head of Event at Packaging Première & PCD Milan 2025. Following the leitmotif of the
& PCD Milan underlines: ‘Packaging Première & PCD edition, ‘From AI to AI, from Artificial Intelligence to
Milan represents a unique opportunity to explore Augmented Imagination’, the Art Gallery will take
the trends that are redefining the world of packaging. visitors on a journey through a new methodological
This year we are pushing beyond traditional limits, approach aimed at transcending the conventional
combining technology, creativity and sustainability, applications of this technology in art and design. A
to inspire all those who are contributing with their selection of artwork created by artists and students
daily work to the significant evolution of this sector’. who cleverly combine Artificial Intelligence, nature
From 13 to 15 May 2025, in the main conference and packaging will be the protagonists. Lastly, the
hall inside the pavilion, brands such as Lancôme, space dedicated to branding and packaging design
Twinings and Xerjoff, to name a few, will take the agencies (Design Hub - powered by Avery Dennison)
audience on a journey through new trends in design, expands with new key players: Avery Dennison,
sustainability, luxury, materials and technology. Anisha, NSG Design, Advision and many others. A
Confirmed guests include Stephen Pizer, Head of meeting place to discover new collaborations and
Packaging Strategy and Innovation at Twinings; bring extraordinary ideas to life.
Niingjing Zhang, International Project Manager at
Lancôme; Alberto Lozano Aragonés, Sourcing Senior
Manager, Spain Operations at Suntory Global; Anna
Toppino, Designer at Xerjoff. Moreover, an additional
conference room will be set up, turning into a real ‘ring’
for debate on the hot topics of the moment, with the

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