Page 64 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

ESXENCE

THE ART PERFUMERY EVENT

and Alessia Cappello, Councillor for Labour and
Economic Development of the Municipality of
Milan. Alongside, there were leading exponents of
the beauty industry at national and international
level, including Enrico Zannini (General Manager
of BolognaFiere Cosmoprof), Benedetto Lavino
(President of Cosmetica Italia) and Antonio Lucarelli
(Director of ICE Milan).
Edition after edition, Esxence proved to be the cult
appointment to discover the new trends in the
world of artistic perfumery. Starting with olfactory
notes, the triumph of exotic fruits - such as mango,
pineapple, banana and maracuja - has conquered the
scene. There was also a growing presence of brands
Silvio Levi and from Asia, in particular from South Korea, Vietnam,
Maurizio Cavezzali The 15 edition of Esxence - The Art Perfumery China, Singapore and Japan, taking us on a fascinating
th
Event, the international leading event dedicated to journey through distant traditions and cultures. In
artistic perfumery, closed on Saturday 22 February, addition, new formats of well-known fragrances were
confirming Milan as the capital of artistic perfumery presented, confirming an ever-expanding trend:
and the hub of new trends, ready to spread an the search for practical and travel-friendly formats,
authentic and sophisticated olfactory culture. Synthetic molecules, which have long suffered from
An attendance of around a bad reputation and sometimes considered a taboo,
are now displayed within the olfactory pyramids,
13,500 participants at the leading demonstrating the extraordinary ability of those
who know how to skilfully combine the natural and
international event dedicated to synthetic worlds. Lastly, the trend is consolidating
towards fostering a state of inner well-being and
artistic perfumery wrapped-up psychophysical balance, no longer limiting oneself to
wearing a single fragrance as an olfactory signature,
but changing the scent according to one’s mood. It is
This edition was a great success: around 13,500 increasingly evident that body and mind are linked.
attendees from all over the world were able to
admire a selected parterre of 384 brands - including
107 main and 277 spotlights - from 38 countries and
assist to several events, round tables and talks also
open to the public. There was a notable attendance
of young people, reflecting the growing interest in
the sector across generations.
The event was inaugurated at the presence of
Barbara Mazzali, Councillor for Tourism, Fashion
and Territorial Marketing of the Lombardy Region

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